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The Waiting Ticket

Agency Network: 
Published/Aired: 
December 2011

Description

Ambient advertisement created by Y&R, Brazil for Santa Casa, within the category: Public Interest, NGO.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Flavio Casarotti, Rui Branquinho
Art Director: Leon Valente
Copywriter: Marina Erthal
Art Buyer: Monica Beretta
Print Agency Producers: Elaine Carvalho, Rodrigo Cassino, Robinson Silva
Account Managers: Valéria Ordonhez, Ticiana Cardoso
Planners: Fernanda Flandoli, Eliana Yamaguchi, Adriano Eliezer
Media: Gustavo Gaion, Marcello Bolla
Client approval: Antonio Carlos Forte, Adriana Diniz
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Wordfruit's picture

Great idea.

Wordfruit
Activity Score 1023
Temple's picture

Although not a TV spot technically, excellent. Vintage Brazil.

Temple
Activity Score 11341
Creative Director
mamn's picture

Loved the idea! Great stuff!

mamn
Activity Score 100

Mamn

Lorenna Alvarenga's picture

Just loved

Lorenna Alvarenga
Activity Score 14
Copywriter |

Lorenna Alvarenga

Lorenna Alvarenga's picture

Just loved

Lorenna Alvarenga
Activity Score 14
Copywriter |

Lorenna Alvarenga

Happy Housewife's picture

Fantastic!

Happy Housewife
Activity Score 45
Creative Director at Vatikanid/Bournemouth University |

Stay hungry. Stay foolish.

ledebaneto's picture

What a shame Y&R:

http://adsoftheworld.com/media/dm/hospital_de_clinicas_transplants

Done, done and done!

bad boys!

ledebaneto
Activity Score 44
Hadrons's picture

too bad it was copied. the original idea is smart.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Tuco's picture

Why do you asume that it was copied? Obviously it´s already done, but I think they may have tought the same Idea. I mean it´s really simple.

Tuco
Activity Score 289
Copywriter at ah...
Nomad8's picture

They might have. True. But to execute it the exact same way? Right down to the special passwords? A little difficult to believe.

Nomad8
Activity Score 204
JWT India
Tuco's picture

I don´t think that they would show it on the same place where they stoled it from. But you are right about the password.

Tuco
Activity Score 289
Copywriter at ah...
ZeSheep's picture

.

ZeSheep
Activity Score 174
Copywriter at Mumbai
kleenex's picture

brilliant....

kleenex
Activity Score 51166
Web Designer/Developer
mark3r's picture

What he said

mark3r
Activity Score 1949
Art Director at Scout
TheWasteBin's picture

Great idea. Would stick with you after you leave the shop.

TheWasteBin
Activity Score 108
Copywriter at Deluxe Corporation
whitezhadow's picture

wow very emotional advert... :)) ... brilliant idea and execution

whitezhadow
Activity Score 10
Graphic Designer at Stark Event Expo, Trivandrum
paco garcia's picture

ooops! we made same idea last year! still working! ;-)
https://vimeo.com/22072478

paco garcia
Activity Score 9
Creative Director at JWT Madrid
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