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Let's Play XXL

Campaign
Agency Network: 
Published/Aired: 
October 2011

Description

Ambient advertisement created by McCann, China for San Li Tun Village, within the category: Retail Services.

Advertising Agency: McCann Erickson, Shanghai, China
Creative Director: Johnson Sheng
Art Directors: Johnson Sheng, Bill Bo, Yao Sheng
Copywriter: Terry Pan, Doris Lu
CSU Director: Patrick Koo
Account Director: Fiona Lam
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Hadrons's picture

next

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MicheleVirgilio's picture

nice

MicheleVirgilio
Activity Score 2617
ishiboy's picture

How does this drive numbers? A little contrived, although it did get my attention initially!

ishiboy
Activity Score 497
Creative Director at Mumbai, India
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