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Connect to the Galaxy map projection

Agency Network: 
Published/Aired: 
December 2010

Description

First interactive mapping in Spain by Vodafone On the 15th and 16th of December Vodafone organized the first interactive mapping projections. Passers-by were able to experiment with a unique interactive experience, which was projected onto one of the most emblematic buildings of Madrid in Plaza de España. With their hands, they were able to use a Samsung Galaxy tab to control these projections. This spectacular mapping projection was themed around the galaxy for added effect.

Movie: www.thedarkroom.tv

Technical: http://www.lm-productions.com

Ambient advertisement created by Tango, Spain for Samsung, within the category: Electronics, Technology.

Advertising Agency: Tango, Madrid, Spain
Creative Director: Jonathan Vijuesca Juliá
Creative director: Bruce Ferguson
Interactive: MSA Visuals
Creative director: Memo Akten
Production Manager: Chris Philpott
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Highest Rated

KDadá's picture

Wow, is really cool the way people interact with the device, that experience was priceless!

KDadá
Activity Score 106
jackmancer2017's picture

Not the first time something like this is done but this one is amazing :O I would have loved to be there, seeing it live. I wonder if the 3D'ish projection also works from a slightly different point of view.

jackmancer2017
AlfredoGil's picture

Building projections seem to be the newest trend! I wonder if they will continue into 2011 and become more useful. Great video and experience, wish I was there for it :)

AlfredoGil
Activity Score 133
Chelsey Homan's picture

agreed! There's been an awful lot of projection animations lately. I think this one integrates the product in far better than a lot of the other ones I've seen.

Chelsey Homan
Activity Score 90
Sdb's picture

Very much interactive...

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
alexander_bickov's picture

Fantastic work

alexander_bickov
Activity Score 3279
KDadá's picture

Wow, is really cool the way people interact with the device, that experience was priceless!

KDadá
Activity Score 106
Mrs Ozma Nawaz's picture

very interesting animation i like very much

Mrs Ozma Nawaz
Activity Score 20
Art Director at Eiman Ad Communication |

Ozma Nawaz

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