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GPS Tracker

Agency Network: 
Published/Aired: 
June 2011
Samsonite Ambient Ad -  GPS Tracker

Description

Ambient advertisement created by Miami Ad School, United States for Samsonite, within the category: House, Garden.

Caption

Samsonite Tracker. The new G.P.S Incorporated Luggage.

Advertising Schoo: Miami Ad School, Miami, USA
Art Director: Daniel Garcia
Copywriter: Mariana Rodrigues
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trollster's picture

The first GPS luggage? Come on. Have you googled it? Do your homework next time.

trollster
Activity Score 24
jackmancer2017's picture

Well it is going strongly with the traditional narcissistic hunger of advertisers to label ideas 'world's first' ;p

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Ceballos's picture

GPS needs a good view of the sky in order to work. It doesn't work inside buildings. It doesn't work inside the cargo compartment of airplanes. It doesn't work in a pile of baggage.
GPS simply gives the device a location, you need something else to communicate that information elsewhere. That something else is a radio transmitter that certainly won't pass FAA muster.
http://www.alibaba.com/product-free/256915552/Suitcase_GPS_tracking_sy... <---this is a GPS for suitcases, but it doesn´t work correctly

Another impossible campaign by Miami Ad School.

Ceballos
Activity Score 621
Copywriter
DBB's picture

Come on.. The first?

no no no.

DBB
Activity Score 1216
everybodyjustbreath's picture

Love it.

everybodyjustbreath
Activity Score 10
Marcupolo's picture

Wow...they use a GPS on iphone ! So smart !!

Marcupolo
Activity Score 206
Creative Director
stickynotes's picture

I think there's a general mistake here: This is a product not an ad.

stickynotes
Activity Score 1094
PDF's picture

if you got an iphone, you got a gps, if you got a gps, you got a samsonite !

PDF
Activity Score 66
liny_77's picture

Nice!

liny_77
Activity Score 206
Creative Director
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