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Grenade

Agency Network: 
Published/Aired: 
April 2009
Description: 

Ambient advertisment created by Saatchi & Saatchi, New Zealand for Rodney District Council, within the category: Public Interest, NGO.

Advertising Agency: Saatchi & Saatchi New Zealand
Executive Creative Director: Mike O'Sullivan
Creative Director: Luke Chess
Creatives: Matt Swinburne, Mike Felix
Account Director: James Polhill
Operations Director: Conan Gorbey
Studio Producer: Heath Davy
Agency Producer: Richard Mayo-Smith
Editor: Ian Bennett
Production film company: Flying Fish
Director: Luke Savage
Producer: Anna Stuart
Executive Producer: James Moore
DOP: Andrew Stroud
Editor: Nathan Pickles
Post House: Images & Sound
Soundtrack: SJD (Mushroom)
Photography: Troy Goodall

Comments (10)

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sirvan's picture
sirvan
Activity Score 29860

It seems like you could've done this for an actual CRASH as well, and it would've been just as, if not more, effective.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

Yeah, I'd agree with that. The whole grenade thing is a bit of a throw away. Still, well done guys. Great choice in music, and keeping it local too.

Davosk's picture
Davosk
Activity Score 4815

Great.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

The stuff on strings looks stunning, it's art! And that's exactly what's bothering me. I don't 'feel' the danger. Execution is brilliant but I'm not sure about the concept.

Guest's picture
Guest

I agree that the grenade might feel like a bit of a second concept, but it does put things into perspective.

Great job.

TRICKY's picture
TRICKY
Activity Score 3794

blow art ....not very effective

The man who stops advertising to save money is like the man who stops the clock to save time

picopalqlea's picture
picopalqlea
Activity Score 999

yeah... awesome art installation but I dont see it as an ad piece.
Hum, where is the limit?

TRICKY's picture
TRICKY
Activity Score 3794

blow art ....not very effective

The man who stops advertising to save money is like the man who stops the clock to save time

Emran Hayat's picture
Emran Hayat
Activity Score 832

its a nice 1... loved the hanging objects

Creativity is a natural extension of our enthusiasm

Guest's picture
Guest

what is the name of the song

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