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Rip-off

Published/Aired: 
January 2007
 Rip-off

Description

Two pages are stuck together in a magazine. When the reader opens the page, the jeans on the other page gets ripped at different places giving the ripped effect.

Caption

Rip-off collection. Monte Carlo Jeans.

Advertising Agency: JWT, Mumbai, India
Creative Directors: Tista Sen, Vishal Singh, Agnello Dias, Bruce Matchett
Art director: Ashish Pathak
Copywriter: Tista Sen
Photographer: Rohit Redkar
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Vibe's picture

pretty cool~!

Vibe
Activity Score 230
Art Director
addyhoch10's picture

great stuff!

addyhoch10
Activity Score 2592
Art Director
jennywhx's picture

haha, wouldn't people complain about the printing of the magazine if they didn't get the idea?
but it is cool :P smart play with medium.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

PeteHH's picture

Awesome!!

PeteHH
Activity Score 202
Copywriter
chintan ruparel's picture

wow!

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

Alice's picture

well-done!

Alice
Activity Score 18
Other
Disco Munky's picture

That's not why my mags stick.

Great idea tho, liked the use of media.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Unlucky Alf's picture

Not the first ever ad to stick two magazine pages together... must be a rip-off.

Unlucky Alf
Activity Score 2
Copywriter
the_ashlands's picture

thats almost like saying its not the first ad to be a double page spread...these sorts of ads are gonna be huge. the first one i saw was for mini coopers...'where they stick to the road' great use of the medium!

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

sparkplug's picture

What happened? A Levi's reject? Yeah we get the picture!!! Award shows are just around the corner.

sparkplug
Activity Score 92
Copywriter
chintan ruparel's picture

'levi's reject', hehehe...we guys can be so witty and mean at times!

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

FAHAD's picture

I wonder who is going to open the book that way!???

FAHAD
Activity Score 85
Art Director
theassailante's picture

rip off collection? they need a better name for that man..

theassailante
Activity Score 234
Other
juanguzman78's picture

Totally agree with theassailante in that one.

juanguzman78
Activity Score 44
Copywriter
Amigo's picture

Good Work!

Amigo
Activity Score 43
Art Director |

aMiGo

advertisingenius's picture

The pages stuck together idea has been done many times before as someone pointed out. The best one i've seen was for glue. Although this is an interesting solution, i'm not sure if this is the best way to show the Levis ripped jeans collection.

I think there are better ambient ways to show it even better.

advertisingenius
Activity Score 60
Creative Director |

I am a god, not "The God" but a god.

kc_brock's picture

awsome media buy! i always love to see this kind of work. i think the target would love it too.

kc_brock
Activity Score 703
Art Director |

rd

coronam's picture

just another concept i wish i had in my book...

coronam
Activity Score 162
Copywriter
chillar.mahendra's picture

Good one, but to many creative directors.

chillar.mahendra
Activity Score 16
Marketing Manager
ooops's picture

CO2 :)

ooops
Activity Score 448
Other
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