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Perspiration Emergency

Agency Network: 
Published/Aired: 
August 2007
Right Guard Ambient Ad -  Perspiration Emergency

Description

Ambient advertisement created by DDB, Germany for Right Guard, within the category: Health.

Advertising Agency: DDB Germany, Duesseldorf
Creative Directors: Heiko Freyland, Alexander Reiss
Art Director: Michael Kittel
Copywriter: Jan Propach
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Highest Rated

CGilb09's picture

Yeah, I could see this having been a PR disaster if something went wrong. Imagine someone accidentally trying to put out a fire with that thing in case of an emergency. KABOOM!

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

mark3r's picture

Excelent!

mark3r
Activity Score 1949
Art Director at Scout
scarfinati's picture

But what about for guys from *ahem* countries that dont use deoderent?

scarfinati
Activity Score 843
Art Director
sneakyhands's picture

i'll break the glass for them. great idea guys, pretty funny.

sneakyhands
Activity Score 1857
Copywriter
pscs's picture

but in case of a REAL emergency, this ad could confuse people and make the accident worse. :P

otherwise, good excecution. I love the idea of calling for a free sample.

pscs
Activity Score 440
SAC
CGilb09's picture

Yeah, I could see this having been a PR disaster if something went wrong. Imagine someone accidentally trying to put out a fire with that thing in case of an emergency. KABOOM!

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

Neil Levy's picture

i like this and think it's cool. here's my question. why wouldn't this have worked well as posters in transit instead of a special build. it's not as if anyone would break into the thing to get it and it probably wasn't cheap to do (special builds never are) and since people know/get what deodorant is maybe you don't need to go to that length. that said, i stand by my first thought which is, i think it's cool.

Neil Levy
Activity Score 314
Copywriter |

neil levy

sparky's picture

this is one of my favourites!!!!!!! might not have been cheap but its cut through you are paying for!

sparky
Activity Score 454
Copywriter at M&C Saatchi
Fabian Kirner's picture

Bronze at Cannes!
WELL DONE, Jungs!!!

Greetz, F

Fabian Kirner
Activity Score 270
Creative Director
jazarah's picture

funny one :D

jazarah
Activity Score 1262
sp101's picture

Never Bronze! Shortlist, maybe.

sp101
Activity Score 137
advertising
Fabian Kirner's picture

it already has won bronze at cannes this year.
so much for your misestimation...

Fabian Kirner
Activity Score 270
Creative Director
Olafski001's picture

everyone seems to think this is amazing but i just have the feeling this is a pretty basic idea...
these emergency things have been used so many times...
but well, it's probably just me...

Olafski001
Activity Score 1193
Copywriter |
witness505's picture

you are not alone...

witness505
Activity Score 137
Envy New Media
Zeus's picture

jejejejeje very funny!!

Zeus
Activity Score 906
somewhere
Farfa's picture

Good work!
Bravi!

Farfa
Activity Score 109
Art Director at Freelance
Jemma McGlinchey's picture

Pretty funny.

Jemma McGlinchey
Activity Score 12
Journalist and Broadcast the Openline show every Wednesday
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