To create awareness of the Heart and Stroke Foundation’s annual Ride for Heart, we transformed a wheelchair into a bicycle with the message “From Hospital to Health”. Placed in various Toronto locations, signage on the bike invited people to the Facebook page where they could register for the ride, sponsor a rider, find out more about the research supported by the Foundation, and watch a video of the bike being made.
Ambient advertisement created by Agency59, Canada for Ride for Heart, within the category: Public Interest, NGO.
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