Anti-Piracy Campaign Voodoo

Agency Network: 
October 2009

To inform people that online piracy has grave repercussions on the very artists they love.

Ambient advertisment created by Publicis, India for Rhythm House, within the category: Recreation, Leisure.

Online Piracy is killing your favourite artist.

Advertising Agency: Publicis India
National Creative Director: Emmanuel Upputuru
Creative Directors: Vivek Nayyar, Vinay Kumari
Art Director: Siddesh Telang
Copywriter: Tejas Ravindranath
Photographer: Aditya Bobhate
Doll Artists: Madhukar Bonkar, Danica D’souza

Comments (9)

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dennis rodman's picture
dennis rodman
Activity Score 14

I like the campaign, but I think it's not enough to beat the online piracy...but that's a huge problem, bigger than advertising.

Pccs's picture
Activity Score 212

Concept, idea and execution are really great! but copy is too straightforward and not creative, if more work would have been put on to it, then the result would have been excellent.

michelangelo's picture
Activity Score 660

we should concentrate campaigns like these at the chinese

atb2005's picture
Activity Score 13557

I love the campaign too. The only reason I'm giving it 8, instead of 9, stars is because it will not work. NO anti online piracy campaign would work.

John van de Vorstenbosch's picture
John van de Vor...
Activity Score 216

I really like the insight AND the execution. But to me it looks like yet another good anti-piracy concept shot at the wrong target. Warnings on legal DVD's, campaigns next to legal CD's.. if anything will work, it's not the right campaign in the wrong place!

LeeHarvey's picture
Activity Score 3045

Stop nagging about insights mister vandenbosch, what are you, a strategy planner?

brandingworthspreading's picture
Activity Score 648

I like this approach. I find it very creative. It does create awareness.

Take a look at this campaign. It's called music matters. The concept is amazing. This organization is working on the same issue, but in a truly engaging way, to actually reduce it.

brandingworthspreading's picture
Activity Score 648
xcreativity's picture
Activity Score 2374

not a fan of the approach taken

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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