The rainbow

Agency Network: 
October 2016

RFSL Dalarna – The Rainbow


The Swedish LGBT-organization RFSL Dalarna inaugurated their new Clubhouse in the city of Falun. To help people find it, we drew lines in the colors of the rainbow all over the busiest parts of the city and guided them to the Clubhouse.

Ambient advertisment created by Magic Circle, Sweden for RFSL Dalarna, within the category: Public Interest, NGO.

Advertising Agency: Magic Circle, Stockholm, Sweden
Creative Director / Art Director: Patrik Lindkvist
Copywriter: Annika Brännström
Photographer: Malcolm Hanes

Comments (1)

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kleenex's picture
Activity Score 50142

I say the concept worked.