Revue Magazine Cover

March 2007
 Revue Magazine Cover


Message is written on the blurred cover of the Luxemburger general information family weekly. The sharp cover is revealed on the third page, opposite Optique Motzheim logo.


Need a good optician?

Advertising Agency: Mikado-Publicis, Luxemburg
Creative Director: Didier Leclercq
Copywriter: Frédéric Thill
Art Director: Didier Leclercq
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creative420's picture

Alright! Please tell me that this is a work of some trainee. Can't remember.. but it's done to death type of thought.

Activity Score 279
ralph's picture

sorry i was distracted by the picture of Beyonce on one of the other mags, so didnt get the idea...ohhhh, now i get it! Nice idea

Activity Score 70
B128's picture

Don't you think the other magazines being so on focus (sharp) is helping matters. It makes this mag look like a cheap print.

Why would I need an optician while I can see Beyonce that clearly?

This ads don't work for me coz if I see the sharp cover the ad is meaningless.

Activity Score 392
Art Director
jkschlitz's picture

The ad isn't trying to trick you into thinking you actually need an optician. What it does is draw your attention, so much that you might pick it up and open the cover to see what it's all about. It doesn't look like a cheap print because it's so blurry that you know it isn't on purpose. I think it's a good ad.

Activity Score 48
Graphic Designer
purplesimon's picture

This would be great for porn mags - stop w*nking, it makes your eyesight bleary!

Activity Score 473
Copywriter at Euro RSCG
Desi's picture

Guys stop critizing becoz you have to. This is a great idea. Period.

Activity Score 1042
slim's picture

Period? They sound like fair criticisms to me...

Activity Score 1047
Stigset's picture

I think it's great, at least it stands out, and makes you smile.It's the sort of thing I would show to all my friends, and remember the optician.

Activity Score 1454
Art Director
mrtalented's picture

looks like a bad photoshop skill.

Activity Score 2171
Creative Director
pauloeduardo's picture

at least stands out and makes u smile! 10-4!

Activity Score 14
brandsurgeon's picture

I wonder why my eyes would choose not to see only one mag??? Must be beef or sumtin.


Activity Score 693
Copywriter |

Most times, worst enemies used to be best friends...

ralph's picture

Did any of you guys actually see or notice the mag with Beyonce? You guys need whatever is being advertised on that mag...oyur sights bad.

Activity Score 70
addyhoch10's picture

> why the hell are you so keen on everybody noticing beyoncé?

i like the idea but as B128 said it doesn't really work out as long as the mag's in the rack.

Activity Score 2592
Art Director
brain123's picture

I did the exact same idea when I was student about 6 years ago.
Beyonce is HOT !!!

Activity Score 830
Creative Director at Crea DRAFTFCB
the_ashlands's picture

this would definitely stand out in a newsstand...great simple idea...

Activity Score 1394
Graphic Designer |

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