Comments (35)

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Ag's picture
Activity Score 305


No fixed abode's picture
No fixed abode
Activity Score 380

Now that is an award winner.

Dick Huges's picture
Dick Huges
Activity Score 937

My name is Dick Huges and I approve this piece.

orto's picture
Activity Score 26

i dont care who you are

Minimum's picture
Activity Score 1430

no you didn't ...did you just attack Dick Huges? You should be hung mister

...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

hang-the-dj's picture
Activity Score 1262

Keep your hands off Dick okay?

Brian Flanagan's picture
Brian Flanagan
Activity Score 4

Just great. Clever.

Rusio's picture
Activity Score 326

very nice.
possible metal winner.

kre8's picture
Activity Score 989

awesome work.
who did it?

i love the fact everyone thinks builders are hard working.
reality is, they are a lazy bunch of c..ts.

mikelite's picture
Activity Score 1031

wonderful. smart & engaging.

Álvaro Montoliu's picture
Álvaro Montoliu
Activity Score 2

Great ad! Fantastic Idea.

Here you have the credits:

Agency: Uncle Grey, Denmark
Creative Director: Per Pedersen
Copywriter: Kristian Eilertsen
Art Director: Jonas Nørregaard
Photographer: Phototheque-Peugeot France

ivan's picture

Thanks a lot Alvaro!

TimC's picture
Activity Score 6

I thought that EURO RSCG Worldwide were responsible for Peugeots advertising not Grey...

Rog's picture
Activity Score 6080

THAT is why we're in this game.
Peak life moments... like that one.
Works on so many levels.
Enjoy Cannes, you clever bastards!

>>>> That's not an ad. THIS is an ad.

Endeio's picture
Activity Score 270

What a great one to have in your book.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Speaks to the target loud and clear (in your face, literally.)
Clever use of the tarp.
Just wish I could be as enthralled by it as many of you are here...

hang-the-dj's picture
Activity Score 1262

Yep. Will win stuff.

Seems the builders may not be that hard working though...or is it smoke break?

kc_brock's picture
Activity Score 703

very smart stuff.

dj has a good point, where were all these hard workers when this shot was taken?


Bujo00's picture
Activity Score 2

Just love it...... BUT..... think that you won´t understand it if you´re walking in the street and see it, besides it doesn´t really sells the product. Just a matter of flipping straight the logo and car model in order to have a REAL WINNER!!!!!!

Yokel's picture
Activity Score 604

I agree, the logo should be flipped around so that the viewer can see it. That would let the viewers passing by "in on the joke" and make them feel part f it. As it is, most viewers are just going to assume that some idiot hung it the wrong way round.

Clever work though!

kre8's picture
Activity Score 989

you have GOT TO BE JOKING.

mrtalented's picture
Activity Score 2171

clever! best use of medium. those who like to do ambient media should see it.

ripster's picture
Activity Score 152

yep hooks in your mind, definitely a winner

atulspande's picture
Activity Score 180

now this is really a winning stuff.
going gr8. picked up a life moment nicely.
congratulation in advance for award.

addyhoch10's picture
Activity Score 2592

what a ballsy client...

Have Heart's picture
Have Heart
Activity Score 922

Love it!

tiny_wordz's picture
Activity Score 325


Moe Al_mahayni's picture
Moe Al_mahayni
Activity Score 86


Twombl's picture
Activity Score 180


Rog's picture
Activity Score 6080

Hands off! Perfetto!

>>>> That's not an ad. THIS is an ad.

adstrike's picture
Activity Score 334

Aplausos sencillamente espectacular…

jonas norregaard's picture
jonas norregaard
Activity Score 2

Hi all. Thanks!

Just to let you now: This was really done in Copenhagen and Aarhus the two major cities in denmark.

In Denmark UNCLE Grey holds the Peugeot account. EURO RSCG holds the Citroen account. thats why.

And above all yes, we do have a very ballsy client....god bless!!!

Jonas Nørregaard

sdobry's picture
Activity Score 109

respect, man! and say hello to your client.

Kristian_Eilertsen's picture
Activity Score 4

Thanks for all the nice comments.

The work just won a silver lion at Cannes Lions in the "Special Build" category and got a shortlist in "Best Use Of Outdoor".

awenindo's picture
Activity Score 215