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Ag's picture

Exellent!!!

Ag
Activity Score 305
Copywriter
No fixed abode's picture

Now that is an award winner.

No fixed abode
Activity Score 380
Copywriter
Dick Huges's picture

My name is Dick Huges and I approve this piece.

Dick Huges
Activity Score 937
Copywriter
orto's picture

i dont care who you are

orto
Activity Score 26
Creative Director
Minimum's picture

no you didn't ...did you just attack Dick Huges? You should be hung mister

Minimum
Activity Score 1430
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

hang-the-dj's picture

Keep your hands off Dick okay?

hang-the-dj
Activity Score 1262
Copywriter
Brian Flanagan's picture

Just great. Clever.

Brian Flanagan
Activity Score 4
Graphic Designer
Rusio's picture

very nice.
possible metal winner.

Rusio
Activity Score 326
Copywriter
kre8's picture

awesome work.
who did it?

i love the fact everyone thinks builders are hard working.
reality is, they are a lazy bunch of c..ts.

kre8
Activity Score 989
Copywriter
mikelite's picture

wonderful. smart & engaging.

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

Álvaro Montoliu's picture

Great ad! Fantastic Idea.

Here you have the credits:

Agency: Uncle Grey, Denmark
Creative Director: Per Pedersen
Copywriter: Kristian Eilertsen
Art Director: Jonas Nørregaard
Photographer: Phototheque-Peugeot France

Álvaro Montoliu
Activity Score 2
Client Servicing
ivan's picture

Thanks a lot Alvaro!

ivan
Creative Director at Ads of the World
TimC's picture

I thought that EURO RSCG Worldwide were responsible for Peugeots advertising not Grey...

TimC
Activity Score 6
Other |

______________
www.HYPA.tv

Rog's picture

Ethereal.
THAT is why we're in this game.
Peak life moments... like that one.
Works on so many levels.
Enjoy Cannes, you clever bastards!

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Endeio's picture

What a great one to have in your book.

Endeio
Activity Score 270
Copywriter
Jet Propulsion Lab's picture

Speaks to the target loud and clear (in your face, literally.)
Clever use of the tarp.
Just wish I could be as enthralled by it as many of you are here...

Jet Propulsion Lab
Activity Score 10679
Copywriter
hang-the-dj's picture

Yep. Will win stuff.

Seems the builders may not be that hard working though...or is it smoke break?

hang-the-dj
Activity Score 1262
Copywriter
kc_brock's picture

very smart stuff.

dj has a good point, where were all these hard workers when this shot was taken?

kc_brock
Activity Score 703
Art Director |

rd

Bujo00's picture

Just love it...... BUT..... think that you won´t understand it if you´re walking in the street and see it, besides it doesn´t really sells the product. Just a matter of flipping straight the logo and car model in order to have a REAL WINNER!!!!!!

Bujo00
Activity Score 2
Art Director
Yokel's picture

I agree, the logo should be flipped around so that the viewer can see it. That would let the viewers passing by "in on the joke" and make them feel part f it. As it is, most viewers are just going to assume that some idiot hung it the wrong way round.

Clever work though!

Yokel
Activity Score 604
Art Director
kre8's picture

you have GOT TO BE JOKING.
why???

kre8
Activity Score 989
Copywriter
mrtalented's picture

clever! best use of medium. those who like to do ambient media should see it.

mrtalented
Activity Score 2171
Creative Director
ripster's picture

yep hooks in your mind, definitely a winner

ripster
Activity Score 152
Other
atulspande's picture

now this is really a winning stuff.
going gr8. picked up a life moment nicely.
congratulation in advance for award.

atulspande
Activity Score 180
Art Director
addyhoch10's picture

what a ballsy client...

addyhoch10
Activity Score 2592
Art Director
Have Heart's picture

Love it!

Have Heart
Activity Score 922
Art Director
tiny_wordz's picture

nice!!!

tiny_wordz
Activity Score 325
Copywriter
Moe Al_mahayni's picture

Smart!

Moe Al_mahayni
Activity Score 86
Graphic Designer at Ad Force 1 |

www.adforce1.ae

Twombl's picture

Bellissimo!

Twombl
Activity Score 180
Copywriter
Rog's picture

Hands off! Perfetto!

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

adstrike's picture

Aplausos sencillamente espectacular…

adstrike
Activity Score 334
Copywriter
jonas norregaard's picture

Hi all. Thanks!

Just to let you now: This was really done in Copenhagen and Aarhus the two major cities in denmark.

In Denmark UNCLE Grey holds the Peugeot account. EURO RSCG holds the Citroen account. thats why.

And above all yes, we do have a very ballsy client....god bless!!!

Jonas Nørregaard

jonas norregaard
Activity Score 2
Art Director
sdobry's picture

respect, man! and say hello to your client.

sdobry
Activity Score 109
Art Director
Kristian_Eilertsen's picture

Thanks for all the nice comments.

The work just won a silver lion at Cannes Lions in the "Special Build" category and got a shortlist in "Best Use Of Outdoor".

Kristian_Eilertsen
Activity Score 4
Copywriter
awenindo's picture

brilliant

awenindo
Activity Score 215
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