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Agency Network: 
Published/Aired: 
August 2009
Renaissance Foundation for Education Ambient Ad -  Discover the bumps in good time

Description

Ambient advertisement created by McCann, Romania for Renaissance Foundation for Education, within the category: Public Interest, NGO.

Caption

Discovered a bump? Call 0800 300 300 and set an appointment for a breast cancer check up.

Advertising Agency: McCann Erickson Romania
Creative Director: Adrian Botan
Art Director: Razvan Chifu
Copywriter: Catalin Dobre
Additional credits: Dana Hogea, Andreea Harjanu
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Guest's picture

Guys, this has just been done. Not again. And the link between a road and a woman's health is really weak.
http://www.trendhunter.com/trends/taiba-hospital-breast-bump

Google it you find plenty of more examples...

Guest
Honest Dave's picture

This is punbelievable!

Honest Dave
Activity Score 233
Art Director |

www.davestyler.com

Guest's picture

I'm almost as sensitive about speed bumps as I am about breast cancer. Come on, seriously?!?

http://dearadvertisin.blogspot.com/

Guest
Klidesign's picture

poor

Klidesign
Activity Score 209
Graphic Designer
Guest's picture

Nothing to say of the shocking ps work.

Guest
just write's picture

i first liked the idea... but I dint it's a complete rip off...

just write
Activity Score 651
Copywriter at Banyantree communications
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