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Bacon Take One

Agency Network: 
Published/Aired: 
February 2013
Rashers Ambient Ad -  Bacon Take One

Description

To get bacon lovers to crave a Rashers bacon sandwich we affixed real, cooked in-house bacon strips to posters to be used as tearaway coupons.

Ambient advertisement created by Ogilvy, Canada for Rashers, within the category: Food.

Caption

Take one and bring it in for your free bacon sandwich.

Advertising Agency: Ogilvy & Mather, Toronto, Canada
Chief Creative Officer: Ian MacKellar
Art Director: Todd Cornelius
Copywriter: Jamie Marcovitch
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Highest Rated

Nurse Bell's picture

Terrible! Is this the best 'free work for award shows' the agency can come up with?

Nurse Bell
Activity Score 156
Klara K.'s picture

Fun!

Klara K.
Activity Score 3343
Charles University in Prague
Meredith Singh's picture

Amusing. But how effective would it be? Seems a bit gross and might actually put people out of the mood to eat bacon.

And what's stopping people from bringing in a strip of bacon from home every day for a free sandwich?

Meredith Singh
Activity Score 407
Art Director
kleenex's picture

I agree with your bottom point, but I love the concept.

kleenex
Activity Score 51126
Web Designer/Developer
Nurse Bell's picture

Terrible! Is this the best 'free work for award shows' the agency can come up with?

Nurse Bell
Activity Score 156
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