Street numbers

Agency Network: 
October 2010

102 FM.mpg


There are many radio stations in Tel Aviv, but only one is called 'Radio Tel Aviv' and it can be found at 102FM. We wanted all of Tel Aviv to associate the city with the eponymous radio station. All major streets in Tel Aviv have a building number '102'. One night, we transformed every building number '102' into an advertisement for the radio station, featuring the station's frequency and tagline. Stickers were affixed onto the buildings, so that '102' became '102FM' with the station's logo.

Ambient advertisment created by Saatchi & Saatchi, Israel for Radio Tel Aviv, within the category: Media.

Advertising Agency: Saatchi & Saatchi, Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative Director: Tal Perelmuter
Art Director: Meron Sasson
Cameraman: Alon Shmoelof
Account Management: Nataly Ziv, Chen Grinshpan
Photographer: Avishai Finkelstein
Producer: Hagai Ramati
Production Company: Dovdevan

Comments (5)

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Guest's picture

Oh god oh wow!

Guest's picture

Oh god, oh no!

Guest's picture

Why have 102 on every building???

plamenogn's picture
Activity Score 59

Done before in Bulgaria for WWF. Next to every number in Sofia we put the degree sign (small index of zero) next to every number in town, so people can be aware of the climate changes :)