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Rail

Agency Network: 
Published/Aired: 
December 2006
Description: 

Ambient advertisment created by Saatchi & Saatchi, Denmark for Quiksilver, within the category: Fashion.

Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark
Creative Director: Simon Wooller
Art Directors: Simon Wooller, Rasmus Petersen, Lasse Bækbo Hinke
Photographer: Mads Lauritzen

Comments (10)

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Highest Rated

squirrely's picture
squirrely
Activity Score 316

Jonny Lonestar was referring to the whole campaign - not just this one.

Jonny Lonestar's picture
Jonny Lonestar
Activity Score 282

rail and ramp, really cool. surfboard, forced.

the_ashlands's picture
the_ashlands
Activity Score 1394

what? surfboard?? thats a skateboard.....hence the rail..

squirrely's picture
squirrely
Activity Score 316

Jonny Lonestar was referring to the whole campaign - not just this one.

KudammCowboy's picture
KudammCowboy
Activity Score 2

Love this.

Ika's picture
Ika
Activity Score 18

Nice.

mrtalented's picture
mrtalented
Activity Score 2171

without the upside down skateboard, i don't think people will get the idea. a skater visual printed on the poster might help.

kre8's picture
kre8
Activity Score 989

i would guess that the target market - skaters - would get it right away.

Rog's picture
Rog
Activity Score 6080

smaarter & smaarter.

>>>> That's not an ad. THIS is an ad.

kc_brock's picture
kc_brock
Activity Score 703

cool campaign,

but does a rail work for a skater against a wall, or does it have to be out in the open?

rd

jessesg5's picture
jessesg5
Activity Score 6

Good idea, but no, it doesnt work when its against the wall like that...and 5 feet off the ground. Being in the target, It bugs me that a brand that large didn't fully think that out. Unless it was just the idea, and not meant to be used. The explanation does say that it was used for skaters or bikers(?) to "make a grind"

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