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Windshield

Agency Network: 
Published/Aired: 
May 2008
Proniño Ambient Ad -  Windshield

Description

Ambient advertisement created by Wunderman, Colombia for Proniño, within the category: Public Interest, NGO.

Advertising Agency: Wunderman Bogota, Colombia
Creative Directors: Juan Cardenas, Gustavo Ballesteros
Art Director: Juan Manuel Pachon
Copywriters: David Castro, Julian Gutierrez
Other additional credits: Esperanza Blanco, William Algarra
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teenquey's picture

don't look like dust to me at all.

teenquey
Activity Score 290
JWT
yctham's picture

I wonder how many people would found this ad at the spot, as so many also cars parking there. They should think some way to stand out the car from the other cars (which parking there) at first.

yctham
Activity Score 178
Planner at Limkokwing University of Creative Technology
sneakyhands's picture

if i caught them doing that to my car, they would quickly become david's replacements. i agree that child labor is bad, but what about impairing a driver's vision?

sneakyhands
Activity Score 1857
Copywriter
liar's picture

lol @ david's replacement.

liar
Activity Score 384
Other
shailu20066's picture

Not good... only good for big city

shailu20066
Activity Score 90
Art Director at NaiDunia Media Pvt. Ltd. |

Shailendra Agiwal
86, Bank Colony, Annapurana Road, Indore (India)
Tel. : 2483732, Mob. : 98260-20066, 9424540777

Wordnerd's picture

this not only bad, but also fake. they didn't even make the efford of mirroring the typo on the sign. sad

Wordnerd
Activity Score 6692
Copywriter
AERC's picture

I think this idea has a fatal error. How this kid can write if he never went to school?

AERC
Activity Score 61
Art Director
Aay-Zee's picture

i think its a lil translation issue ... the text sounds to me that the kid is little sad that he has quit his job and doing study :S

Aay-Zee
Activity Score 8
december's picture

I bet the drug lord whose audi got tagged was pretty pissed. But the idea was pretty legitimate or at least it seems that it works in Columbia. I had a hard time reading the english explaining it, but it seems to be a unique albeit expensive delivery.

december
Activity Score 93
Copywriter at Southern Methodist University |

I used to think heavy thoughts, until they crushed my head.

Guest's picture

is ColOmbia, not ColUmbia

Guest
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