Agency Network: 
April 2008

Ambient advertisment created by JWT, Germany for Pro Asyl, within the category: Public Interest, NGO.

When you get home, you can expect a nice evening. When asylum-seekers get home they can expect death.
International day of the refugee 2008

Advertising Agency: JWT, Frankfurt, Germany
Creative Director: Ralph Thamm
Art Directors: Ralph Thamm, Reinhard Obinger
Copywriter: Christoph Herold
Trainee / Photographer: Pavel Bondarenko

Comments (7)

Log in or register to post comments
mattlittlegym's picture
Activity Score 342

(Why have a gate if just anyone can drive up and pull the rope? Doesn't seem real.)
Doesn't this seem like it would be better if it were in a parking lot across from the UN or something as they left it..? Just any old apartment building doesn't seem effective enough.

Scam Detector's picture
Scam Detector
Activity Score 1048

First of all I think this is totally SCAM. Furthermore I don't think that this message is really relevant. No European country sends back anyone, not even people who are purely economical "asylum-seekers", not even criminal elements.

This is just a cheap shot for the award shows. A politically correct statement. Disgusting.

panasit's picture
Activity Score 687

Ambient is not just a sign with slogan pasted on to thing. It's a parking garage door. Oh okay, so the person is supposedly going home after exiting this building). Will it be any different if I put a sign next to the door of an office building that reads: before going into an important meeting inside this building, make sure your teeth is white. Use Colgate.

--good idea is enemy of great idea

Kateter's picture
Activity Score 2029

forced scam.

Slashweasel's picture
Activity Score 104

do some real work

SeanMartin's picture

I sometimes wonder if even a third of the ambients we see on this site are real. But I suppose it *is* time for students to be turning in mid-term projects, huh?

slip's picture
Activity Score 919