Advertisement

Escalator

Agency Network: 
Published/Aired: 
June 2009
Pritt Ambient Ad -  Escalator

Description

To meet customer requirements and promote the new PRITT correction tape it was decided to translate the idea into an alternative media, using as its main base competitive advantage: Its durability. That's why we used the handrails of various shopping centers mimicking the endless correction tape and on the edges of the ladder is the product, simulating that it releases the correction tape. It was accompanied by a copy that read: New PRITT correction tape, more durable.

Art Directors: Bruno Barbosa Copywriter: Carlos Andino

Ambient advertisement created by Lowe, Honduras for Pritt, within the category: Office Equipment.

Advertising Agency: Lowe Honduras
Creative Directors: Juan Jesus Martinez, Sergio Burgos
Photographers: Bruno Barbosa, Paul Carbajal
Additional credits: Paul Carbajal, Lia Zavala, Oscar Ardon
Log in or register to post comments

Highest Rated

Guest's picture

MUY BIEN CHAVOS BUENA APLICACION TAB

Guest
Guest's picture

Escalator ads are becoming the new Full Page Press. It seems to be the primary medium for a multitude of brands now.

Or perhaps it's just the first thing lazy creatives try to jam their half-assed ideas onto.

Guest
Guest's picture

Great media. Well done guys!

Guest
Guest's picture

wow, this is different! good job!

Guest
Guest's picture

MUY BIEN CHAVOS BUENA APLICACION TAB

Guest
Guest's picture

sorry guys, this is fake cause it doesn't work

Guest
brunobarbosa's picture
brunobarbosa
Activity Score 2
Guest's picture

great great !

Guest
mariobross2's picture

well generally - nice. but what if it stacks in the moving mechanism inside??

mariobross2
Activity Score 34
danzig |

www.stoliczek.net creative solutions www.esapro.com/it-solution-box/ in sql

Advertisement