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Kay's picture

Finalist.

Kay
Activity Score 161
Art Director
wgeddes's picture

is that 100,000 sheets?

wgeddes
Activity Score 298
Art Director
ivan's picture

For sure not. Around 2K-3K max.

ivan
Creative Director at Ads of the World
Akpede's picture

So what's "100.000 print per month" suppose to mean?

Akpede
Activity Score 46
Copywriter
B128's picture

Guys, what's so cool about these?
Is there something I'm not seeing?

B128
Activity Score 392
Art Director
lynxfelinae's picture

What looks like a printer is actually a stack of paper.

lynxfelinae
Activity Score 12
Copywriter
B128's picture

And what is great about that?

B128
Activity Score 392
Art Director
adstrike's picture

the incredible amount of paper that this printer can print
its a very good way to show clearly the benefit of the product.

adstrike
Activity Score 334
Copywriter
creative420's picture

But.. this totally sucks.. is it really required? on top of it. I guess this is a very expensive ambient media done only for awards.. and complete wastage of papers.. Any one on Cannes Direct Jury reading this.. please think wise..

creative420
Activity Score 279
Copywriter
Another People's picture

hey 420, dont sabotage ppl works here! I think you are the competitor of this!

BTW, i think this is outdoor/ambient. not direct!

Another People
Activity Score 107
Art Director
jennywhx's picture

what a big effort, how if the stack of paper meet fan? ha ha.
not very related for me, but at least, i see something amazing. it's really look like a printer!

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

purplesimon's picture

It was always going to be difficult for any ad coming after the beautiful illustrations in the Fruit Snacks campaign.

I think it's a good demonstration tool, but as for a piece of ambient media it's not enough for me.

purplesimon
Activity Score 473
Copywriter at Euro RSCG
philippertl's picture

I think, it's a great idea. Unfortunately a total waste of paper. Green people in the office will hate it so it might have a very negative effect on the campaign. What do you guys think?

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

salamandos's picture

great idea, it looks like recycled paper which makes it tree friendly

salamandos
Activity Score 1947
Art Director
creative420's picture

He he.. another people.. i am sorry about Cannes Direct Jury.. when it should be Cannes Outdoor Jury.. Yeah.. and I still believe that this ad sucks big time.. goes on to show where your inspiration comes from.. Complete Wastage.

creative420
Activity Score 279
Copywriter
addyhoch10's picture

very eye-catching but i think there's something missing in the concept...
maybe they could have printed something on the sheets, since this is about printing quantity.
anyway, i'm sure this works, provided that people see it's a stack of paper.

addyhoch10
Activity Score 2592
Art Director
Dick Huges's picture

My name is Dick Huges and I approve this piece.

Dick Huges
Activity Score 937
Copywriter
leftfield's picture

0/10

leftfield
Activity Score 165
Production Manager
fei's picture

It's a cool effect and a good idea, but is an unrealistic demonstration. That printer can't print on the edge of the paper and it's a complete and total waste of paper. Recycled paper means saving trees, but the chemicals used to bleach that stuff is horrible for the environment. The wastefulness overpowers everything else.

fei
Activity Score 38
Graphic Designer
whitespace's picture

It is not a waste of paper. They printed on the sides so that you can use the top and bottom which are blank. A single page with the edge print won't show at all and thus can be used like normal paper. Only the top page is printed with the printer image for effect.

A company receiving these free paper will welcome it and just use it in place of their current batch anyway. Samsung gives them a stack like this, they buy 3~4 reams less of paper. Same environmental consequence.

The advertising message here is memorable for as long as the stack lasts, and a while more. A definite winner.

whitespace
Activity Score 1953
Creative Director
WhereIsMyBackPay's picture

Same thoughts. I don't know why some people here think it's a waste of paper.

WhereIsMyBackPay
Activity Score 177
Graphic Designer at Graphics Designer
klaussnow's picture

wait wait wait, aside from all that, they printed on the side edges of the paper, jeezus

klaussnow
Activity Score 1645
Art Director |

... its already been done...

ivan's picture

And, that is a problem?

ivan
Creative Director at Ads of the World
Elchato's picture

La idea es del putas!!! y no es desperdicio de papel porque segun lo que veo va impresa solo el borde pero la hoja es utilizable

10/10

Elchato
Activity Score 63
Art Director
Rog's picture

Persuasive idea! Gets you in and grabs you, with a clear benefit/message.
Waste of paper? I recycle all my office's scrap paper as rough layouts...
and that has printing on one side.

This doesn't.

Is it 100K?!! Why judge everything so subjectively? Ideas, people. Ideas.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

kandi's picture

Love it! Sweet idea! Environmental issues aside. The biggest problem i have with it is that tent card next to it. I know they are trying to simulate a real environment where there will be a tent card but now it feels like the tent card is needed to explain another piece of advertising.

kandi
Activity Score 204
Art Director
adstrike's picture

IS A GREAT IDEA GREAT AMBIENT, paper can be used, only the edge is printed, Award wining.
pacho gran trabajo FELICITACIONES.
Looking forward to work with all of you Cheers.

adstrike
Activity Score 334
Copywriter
Jack's picture

It is an excellent idea, novel and aligned with the ecological thought that the majority of companies that use this resource have. Congratulations

Jack
Activity Score 2
Other
Stephan D's picture

it clearly looks that it was done for awards! I really doubt that this was actually done with the clients money. do we work for awards? hello?

Stephan D
Activity Score 50
Creative Director
wednesday's picture

when everyone say

wednesday
Activity Score 10
college |

wednesday

wednesday's picture

when everyone says THINK BEFORE YOU PRINT! you say PRINT 100.000 SHEETS PER MONTH! cool, huh? THINK BEFORE YOU ADVERTISE!

wednesday
Activity Score 10
college |

wednesday

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