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Emanresu's picture

The concept is based around the pacman video game. The concept of the character comes from the Japanese writing for the word "mouth." What pacman does is basically eats a row of dots while following the path of a maze—he doesn't stop until he runs into a ghost. Another small note is that there is no other way to stop pacman unless you were to hit a wall or pause the game.

In this ambient media, Julius Pringles (the Pringles mascot) is in the place of pacman and excluding ghosts gives those familiar with pacman the idea that the mascot will constantly scroll vertically eating Pringles.

Emanresu
Activity Score 2148
Graphic Designer at Apparel design.
oh ssang's picture

: )

oh ssang
Activity Score 21
Art Director
oh ssang's picture

I like this game

oh ssang
Activity Score 21
Art Director
Guest's picture

LOL makes me laugh! Good1

Guest
Guest's picture

so funny. i really love that pringle face :D

Guest
TRICKY's picture

cute

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

It would be better if the head stood still. Still nice though.

Guest
African_Matt's picture

I think the head does stand still. It appears to be a separate graphic printed on vinyl that's stuck onto glass with the conveyer panel underneath.

African_Matt
Activity Score 48
Art Director at Red and Yellow |

<>African_Element<>

Guest's picture

Just look better... Attractive idea.

Guest
PnT's picture

The head does indeed stay still. It's a sticker placed on the inside of the glass of the abri, that also answers your concerns African_Matt.

PnT
Activity Score 4
Art Director at Studio Royaa1 and Icing on the Cake
Andrey Vaslit's picture

jeje cool...but you can't do this in any country, it can get stolen. (Speaking the one where sewer covers are stolen).jeje
I like this guys.

Andrey Vaslit
Activity Score 210
tirthomitro's picture

i'm seriously at sea. will anyone explain the ad to me.
pleez??

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Emanresu's picture

The concept is based around the pacman video game. The concept of the character comes from the Japanese writing for the word "mouth." What pacman does is basically eats a row of dots while following the path of a maze—he doesn't stop until he runs into a ghost. Another small note is that there is no other way to stop pacman unless you were to hit a wall or pause the game.

In this ambient media, Julius Pringles (the Pringles mascot) is in the place of pacman and excluding ghosts gives those familiar with pacman the idea that the mascot will constantly scroll vertically eating Pringles.

Emanresu
Activity Score 2148
Graphic Designer at Apparel design.
freakart's picture

pacman is really popular these days, but the ad is good, as the ad changes makeing the illusion of gameing action

freakart
Activity Score 534
grapphic design / advertising |

_____________________________________________________________

Creativity!

freakart.lv | Twitter

Raf-vp's picture

Nice and neat execution!

Raf-vp
Activity Score 46
Graphic Designer at Dubai
gon_enelcamino's picture

it's so fake that they used the same background picture for both examples

gon_enelcamino
Activity Score 838
Underground
LeeHarvey's picture

Damn right Gon! 'Released july 2009' my ass! This never ran and never will....

LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

maybe not, but the idea is very catchy :). Good job!

Guest
Guest's picture

Who gives a damn?! I think Pringles should use this. The combination of Pacman with the copy "once you pop you can't stop" is great, really good priming!!

Guest
Guest's picture

pringles are good

Guest
thefakehuman's picture

great thought...

thefakehuman
Activity Score 410

- Life Feeds on Life -

Guest's picture

mh yay its great

Guest
BWeesper's picture

AWESOME

BWeesper
Activity Score 47
Guest's picture

I have one problem... Why can't agencies produce the ads in the country's language!!! this is ridiculous. Why an English ad in NL.

Guest
Guest's picture

I believe Pringles uses this heading in every country.

Guest
Guest's picture

Hey!! Does anybody know how to contact the agency? I'd like to talk to them!!

Thanks!

Guest
Guest's picture

Look a bit back, they replied to some of the comments I believe.

Guest
Guest's picture

This seems to be them http://adsoftheworld.com/user/pnt

Guest
Guest's picture

I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.

Susan

http://onlinemariogames.net

Guest
DJVassallo's picture

clever use of media, like it...

DJVassallo
Activity Score 243
Creative Director at Mozo Design for Marketing |

Hormone vs Neuron - Twitter

Guest's picture

Heren,

gefeliciteerd!!

groeten Thomas

Guest
Guest's picture

Love it...great work guys!
Liz

Guest
Guest's picture

Ik vind 'm ook grappig :)

Guest
Guest's picture
Guest
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