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Sneeze Box

Agency Network: 
Published/Aired: 
December 2011

Description

Primärvården, the West Sweden health board, wanted to convince citizens to vaccinate themselves against influenza. We placed a booth in major shopping centres, complete with pre-recorded "sick" actor on a touch screen. When prompted, the actor "sneezed" on visitors to the booth, and the results were streamed to a website. Over 2500 citizens vaccinated themselves, and over 600 people uploaded their "sneeze reaction" movies to the campaign site.

Ambient advertisement created by Grey, Sweden for Primärvården, within the category: Public Interest, NGO.

Advertising Agency: SCP Grey, Göteborg, Sweden
Head of Digital: Russell Clark
Creative Director: Tommy Östberg
Copywriter: Hanna Samara
Production Company: JAIJ Berlin
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andylefty's picture

Won me over in the second slide.

Adjusting my rating because I thought they actually 'sneezed'.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
simonds08's picture

I like it

simonds08
Activity Score 598
MicheleVirgilio's picture

like

MicheleVirgilio
Activity Score 2617
kleenex's picture

I like, but do not love this idea.

kleenex
Activity Score 51110
Web Designer/Developer
Glut's picture

this idea could been executed much more real, maybe a little bit invasive or grose yes but way much better

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
sirvan's picture

They should've sprayed water at the same time. Or something. Feels un finished.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

ivan's picture

Good idea.

ivan
Creative Director at Ads of the World
andylefty's picture

I thought that's what they did and everyone was flinching.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
vote4pedro's picture

my guess is they would have ended up with a broken monitor.

vote4pedro
Activity Score 4601
Copywriter
MicheleVirgilio's picture

carina

MicheleVirgilio
Activity Score 2617
pneuburg's picture

An old gag used in a new format. Good idea and fun to watch.

pneuburg
Activity Score 251
Creative Director |

pjn

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