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Guerilla beds

Agency Network: 
Published/Aired: 
April 2010
Presidium Ambient Ad -  Guerilla beds

Description

Ambient advertisement created by Out of The Box, India for Presidium, within the category: Education.

Advertising Agency: Out of the Box, India
Executive Creative Director: Viral Pandya
Creative Director: Sabu Paul
Creative Director: Guneet Pandya
Art Directors: Viral Pandya, Guneet Pandya
Copywriter: Sabu Paul
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atb2005's picture

It's a clever idea, but I don't see many students wanting to sleep in that. A bit creepy to know that you are lying on Einstein's face..lol

atb2005
Activity Score 13557
Adaddicted's picture

its out of the brain idea. The one in the centre might........, because he is the cricket god ;-))

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

luispiter's picture

interesting

luispiter
Activity Score 2756
comunication
tytpol's picture

Forced. Like.

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

brandingworthspreading's picture

I like it, although I find it difficult to believe that admissions greatly increased because of it. It's nice as a merchandise object.

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

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art.vs.commerce's picture

why bed sheets?

art.vs.commerce
Activity Score 566
Art Director
whatthe's picture

Dream big is the line

whatthe
Activity Score 21
Art Director
scorpideas's picture

i like the concept bt found it a bit forced one and overdone.

scorpideas
Activity Score 14
Copywriter at advertising company
Anilk's picture

Nice but expensive thought...

Anilk
Activity Score 16
Art Director at 141Sercon
Tommy G.'s picture

That makes a lot of coackroaches in one single bed

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
tamils's picture

clear concept..but forced

tamils
Activity Score 202
velammal college of management
Guest's picture

its just a product display... nothing refreshing in the ad.

Guest
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