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Agency Network: 
Published/Aired: 
March 2013
Prague Spring Classic Music Festival Ambient Ad -  Ring up your music

Description

Idea
In order to promote the festival of classical music we perform a promo action in the shop where every customer can compose his own piece of music. We draw a musical staff on the cash register tape. When the cashier is ringing up the sale, some sounds are coming from the speakers forming a piano work composed by the customer instead of the annoying ringing. After passing the checkout lane the customer receives a receipt with the list of purchases and a sheet music of his own composition.

How does it work
The cash register tape has the indicators that detect the location of items in musical staff. After that the notes are organized in the same order as the items on tape forming a piano piece of music.

Ambient advertisement created by MADS, Russia for Prague Spring Classic Music Festival, within the category: Recreation, Leisure.

Caption

Music in everything.

Advertising School: MADS, Moscow, Russia
Creative Directors: Arina Avdeeva, Denis Eliseev
Copywriter: Ilya Torgovnikov
Art director: Mitya Katkin
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Highest Rated

Kikin's picture

It's a good idea BUT ... I don't think it's really possible.

Kikin
Activity Score 210
Creative Director at Chief of innovation at Performance, Lima Perú |

Think. Then think again.

kleenex's picture

Good idea... Sure is different.

kleenex
Activity Score 52582
Web Designer/Developer
jackmancer2017's picture

Brilliant. I wonder if this is actually produced as well, and whether it'd work - but the idea is great.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
gagan's picture

I'd appreciate a real picture. Both the pictures here are photoshoped!

gagan
Activity Score 164
Creative Director at Fusion
khanhtrinh1989@gmail.com's picture

Brilliant Idea

khanhtrinh1989@...
Activity Score 41
NH corp
Kikin's picture

It's a good idea BUT ... I don't think it's really possible.

Kikin
Activity Score 210
Creative Director at Chief of innovation at Performance, Lima Perú |

Think. Then think again.

raynold's picture

Brilliant Idea & beautifully executed

raynold
Activity Score 336
Editor
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