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Lifting

Campaign
Published/Aired: 
April 2008

Description

Ambient advertisement created by Savannah College of Art & Design, United States for Powerhouse Gym, within the category: Recreation, Leisure.

Advertising School: Savannah College of Art & Design, Savannah, USA
Art Director: Michael Griffith
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BOOBJOB LOOBCANNON's picture

This one isn't doing it for me, if you have to be waiting for the building to build, then the effect would be missed by a lot of folk I think.

Still neat thinking though, and I like the campaign.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Vicomte's picture

After for 2 years and you´ll understand the ad

Vicomte
Activity Score 287
Copywriter at Copywriter
A.G. Pennypacker's picture

I love student work. 13 additional floors and the crane never moves. Amazing.

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
krautland's picture

what are you, a studio monkey?
the more actual work you do in a creative department, the less you care about such details.

the only thing that matters here is the idea. which is problematic of its own.

krautland
Activity Score 3216
Art Director at erm... no calls please.
A.G. Pennypacker's picture

Dear Asshole, (http://adsoftheworld.com/user/krautland)

First of all you’re wrong. In fact the more actual work you do in a creative department, the more you need to be concerned with the details. When you pay attention to detail it shows people that you give a damn. And obviously you don’t. You’re a “half-asser”. You’re willing to let stuff go out half-assed. What you don’t yet understand Grasshopper, is that letting that kind of crap slide is often what stops a lot of good ads from being great. You should get used to making everything you work on as good as it can possibly be. Period!

Secondly, if the idea is the only thing here that matters (according to you), why are you hurling insults and concerning yourself with what I think, instead of KEEPING YOUR COMMENTS TO THE IDEA? (By the way, your Mom is a studio monkey). Perhaps if you weren’t so busy here being an Asshole, you’d have more time or interest in attention to detail.

As you were… Asshole!

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
krautland's picture

no, I'm not wrong. this is a comp for some creatives book to document an outdoor stunt. the more you work, the less time you should waste on comping (that being unless you like pushing pixels until way past midnight only to see the work killed the following day) . you don't know the difference between a print ad to run in media and a copy for your records.

>When you pay attention to detail it shows people that you give a damn.
any creative wasting time on photoshop-monkeywork shows me that he's too attached to his ideas. which means you get to see fewer ideas. again, this is not a print ad and even if it were I couldn't care less about whether that fucking drop shadow was six degrees off. that's not what makes an ad suck or rock. sadly many juniors have too many ads in their books that look great but lack concepts.

>You should get used to making everything you work on as good as it can possibly be.
ideas. not reference documents like the one above. for that you brief studio monkeys who work for $120/day. you seem to not have experienced agency life yet. people with priorities like yours write memos in cornflower-blue and forget what they meant to communicate.

>yourself with what I think, instead of KEEPING YOUR COMMENTS TO THE IDEA?
don't flatter yourself. it's the critique and not the person that required a rebuttal. grow up, kiddo.

krautland
Activity Score 3216
Art Director at erm... no calls please.
BOOBJOB LOOBCANNON's picture

Ha ha ha. Nice one! Looks liken you hit a raw nerve there too. Classic! :-)

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

mgriff21's picture

Easy boys ... The idea behind this was that the ad would be placed as the frame was being built. So NO, it wouldn't take 2 years! it would only take 2-3 months. But I do appreciate all the comments. And yes, student work kicks ass, cause it is ALL ABOUT THE IDEA. Thanks!!

http://mgadvertisingdesign.blogspot.com

mgriff21
Activity Score 592
Art Director at VCU Brandcenter (Richmond, VA) 2011 |

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

Jetstream's picture

What a fresh idea for a very old client like GYM, Respect!

Jetstream
Activity Score 115
Other at Freelance CD
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