Paper towels

Agency Network: 
May 2008

Ambient advertisment created by TBWA, South Africa for POWA, within the category: Public Interest, NGO.

What have you done?
In South Africa, a woman is raped every 26 seconds. Together, we can help put a stop to it.

Advertising Agency: TBWA\Hunt\lascaris, Johannesburg, South Africa
Creative Director: Hennie Stander
Art Director: Michael Muller
Copywriter: Grant Codron
Photographer: Janyon

Comments (11)

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RM's picture
Activity Score 419

Kinda cool, but the visual of the skirt looks a bit weird, and wouldn't you lift a skirt up instead of pulling it down...

malkiampashi's picture
Activity Score 24

It is cool.

In a violent attack, the perpetrator has no time to lift the skirt. They use force to get it off - even tearing it off the victim.

Kudos! Gets someone thinking ...

purplerodent's picture
Activity Score 123

KInda cool, but the skirt visual is weird man. couldn't tell what it was.. but kinda cool


mishkaa's picture
Activity Score 296

Cool is not the word here- intelligent, effective, empathetic and striking u guys are men.....three cheers for the ambient, we actually need these kinds in every country.

BFB's picture
Activity Score 936

It might be intelligent, effective and empathetic for women more than men but isn't that the problem? The copy is aimed towards men, not women. The cause is just but when we're drunk off our Ass at a night club then we won't take the time to read too much in to it. Effectiveness gone.

cherrydarling's picture
Activity Score 28

I think it would be better if the whole mouth was tiny, but it has been done, so… Next!

NatalieM's picture
Activity Score 1685

Good use of ambient. It would definitely be noticed. The art direction needs some tweaks, though.

consolidated.db's picture
Activity Score 545

DJ Gareth Cliff?



I mean


Brema's picture
Activity Score 192

nice though would have been more powerful if the image showed a more torn up skirt

Strike two stones with one bird

All ears's picture
All ears
Activity Score 233

Maybe the paper should have been cut to look like a skirt. Might have been better.

abrauf's picture
Activity Score 122