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oyunger's picture

Ford did this already

oyunger
Activity Score 26
Art Director
Ag's picture

Nice. Too bad something like this just won GranPrix in FIAP.

Ag
Activity Score 305
Copywriter
oyunger's picture

Ford did this already

oyunger
Activity Score 26
Art Director
juliangray's picture

i think this is dangerous... people do manouvers trying to avoid what apears to be a bump in the road.

imagine a crash because someone hits the breaks trying not to hit one of this colosal bumps.

I never thought that i would say this but I HOPE ITS A FAKE.

juliangray
Activity Score 987
Art Director
Wordnerd's picture

ditto

Wordnerd
Activity Score 6692
Copywriter
andreis's picture

agree,
not the best place to communicate your message, very dangerous distraction from the roadd

andreis
Activity Score 285
Art Director |

--
cargocollective.com/andrei

abdou's picture

especially in India where you can't mess with the car in an over crowded place.

abdou
Activity Score 76
Market research
Zemane's picture

Scam ad.
Definetely.

Zemane
Activity Score 284
Copywriter |

"Talent is luck. The important thing in life is courage."

daniel ieraci's picture

I think it's actually illegal to tamper with both road signs and the road itself for advertising purposes, so am pretty certain this is a fake.

daniel ieraci
Activity Score 333
Art Director
cristo's picture
cristo
Activity Score 225
Estudiante.
I-know-all's picture

Hey Guys... Its kick ass.. i love it.. And It's original ad. I have seen it in India. it won awards locally. Jwt has copied this ad for FORD.. as is.. its strange.. they have also lifted the line from this ad. guys be original. It has to stop..this culture of lifting ideas and executing them in better way.. is really not going to take you anywhere.. like this if JWT Santiago, Chile.. need more ideas.. please come to India..
India Rock!!

I-know-all
Activity Score 53
raffle
kurtberengeiger's picture

Strange how JWT Santiago could produce an advert in Chile 7 months before it was produced in India by Y&R Everest... Or do you mean that Y&R copied this from JWT who copied it from another Indian agency?...

kurtberengeiger
Activity Score 7323
Copywriter
Zeus's picture

done

Zeus
Activity Score 906
somewhere
kirstykirst's picture

I hope that someone swerves to avoid this and hits the person that made this ad.

kirstykirst
Activity Score 2
student
Jonny Lonestar's picture

It won't matter what kind of suspension you have when you t-bone a guardrail because this ad got jammed into your wheel-well

Jonny Lonestar
Activity Score 282
Art Director
Slim Hmaied's picture

what is the product ?

Slim Hmaied
Activity Score 2
Student
tamer samy's picture

I think it can cause a lot of dangerous accidents !!

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

hollywood's picture

I particularly love that they went to the effort of photographing a guy putting it on the road. It's like they thought we wouldn't believe it was authentic. Oh wait, that's right, we don't!

hollywood
Activity Score 103
Copywriter
marco2008's picture

concepts like these look good only in photographs. In reality, i doubt any driver would see the sticker as a real pothole.

marco2008
Activity Score 22
sas
Clief Kole's picture

To me this is what I call irresponsible advertising.

Clief Kole
Activity Score 126
Art Director at snr art director at Express DDB Kenya
Lecter Lecaros's picture

this was done before by JWT Chile, and they did it better the floor graphics were placed in lateral streets and parking areas with speed limits that didn't exceed 10 kilometers per hour, with the objective of looking out for the driver's safety

Lecter Lecaros
Activity Score 564
Creative Director at JWT |

http://lecarosmatias.wix.com/home

puppiepoppy's picture

FEELS LIKE A.....BADLY RETOUCHED PHOTO!

Look at the typo on both pictures and they are different, eventhough it's on the same spot. Come on guys, upload some real stuffs!

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

Guest's picture

What typos?

Guest
Mr.Top's picture

done

Mr.Top
Activity Score 728
reeftio's picture

its DAngerous you BONE HEAD!!

reeftio
Activity Score 8
Artic Advertising
Guest's picture

its DAngerous you BONE HEAD!!

X2!! I ride a motorcycle, and hitting a real pothole like this would be the end of you - so any biker would take severe evasive action. This BS would get somebody killed. I hope they put one around here - I'll sue their asses good.

Guest
Guest's picture

"To me this is what I call irresponsible advertising."

PERFECT!

Guest
Guest's picture

beautifully done no doubt

Guest
mylvinsales's picture

For WHAT!? I dont really see what you mean here but for me as an audience, I could say that there isnt good happening right in front of us.

mylvinsales
Activity Score 4
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