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The Skewer

Agency Network: 
Published/Aired: 
April 2013
Porcidou Ambient Ad -  The Skewer

Description

Porcidou, a fresh pork meat brand, enjoying a good reputation but lacking in shelf appeal, needed to do something to regain consumer interest.

Action was needed in order to add value to this brand and to bring it to the front of consumers’ minds, preferably just before the moment where they have to choose which brand to buy. In creating a whole new brand identity we also focused on point of sale, and the idea of having a giant skewer on lampposts in supermarket car parks just came about naturally.

Along with some snapshots and being shared on social media it also caught the attention of a few newspapers. One other result was a happy client, since sales in these stores simply doubled.

Ambient advertisement created by Ogilvy, Reunion for Porcidou, within the category: Food.

Caption

For all you meat lovers out there.

Advertising Agency: Luvi Ogilvy, Reunion Island
Creative Director: Pedro de Oliveira
Account Director: Steven Potet
Additional credits: Empreinte Locale
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morse's picture

Not original, but still good.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Hibon's picture

Nothing very exciting but very interesting for the brand.

Hibon
Activity Score 3734

Simple ideas are the best !

kleenex's picture

I like.

kleenex
Activity Score 51166
Web Designer/Developer
erectus's picture
erectus
Activity Score 5326
Copywriter
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