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Agency Network: 
Published/Aired: 
September 2011

Description

Dog poop + Coupons = POOPONS. The best way to have a clean and happy neighborhood.

Ambient advertisement created by Miami Ad School, United States for PooPons, within the category: Public Interest, NGO.

Advertising School: Miami Ad School, Brooklyn USA
Art Director: Ricky Anolik
Copywriter: Ángela Pacheco
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tracyzhang's picture

wow, now there's an app that nobody's thought of before....

tracyzhang
Activity Score 133
trollster's picture
trollster
Activity Score 24
Ron Burgundy's picture

what a shitty idea...and by shitty i mean good

nice work

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Ceballos's picture

Good work :)

Ceballos
Activity Score 621
Copywriter
alex valyukh's picture

A pretty convincing way to make neighborhoods a little less poopy! Clever and nice!

alex valyukh
Activity Score 263

have a nice day

Norremark's picture

Very nice idea, but who will put the money into this idea? the bagel dude? with the economy as it is right now i think he would prefer to step in dog poo from time to time

Norremark
Activity Score 77
Natgnat's picture

Nice Idea, but I'm quite puzzled.. do we need a profit to be civil?

Natgnat
Activity Score 2
University for Foreigners of Perugia (Italy)
logic's picture

I never comment on this site but I'm starting to get sick of those miami ad school fantasy world case videos
Basically, this is saying that I can pick up 5000 bags, fill them with hot water (or pee in them for all i care) and get all the discounts i want? besides, it saddens me to think that all the ideas have to have a "get something in return" feature to change people's behavior. Don't get me wrong, the thought is nice, but we live on planet earth not in utopia, and i think miami ad school students need to learn that from day 1.

Nicely executed video though.

logic
Activity Score 43
CrackerJackFlash's picture

I disagree...when you're a student, the most important thing to demonstrate is that you can think creatively. The real world will come soon enough, and if you can think, you'll do well. That said, smart stuff.

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

yippy's picture

Totally agree with you CrackerJackWorks. Its a great student piece.

yippy
Activity Score 5
Glut's picture

nicely done

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
atb2005's picture

I agree with Logic. This is totally phantasmagorical and as such impractical. This is the issue I have with a lot of the campaigns that come out of that school. Advertising is not just an exercise in creativity. Their case study videos though are always nicely done.

atb2005
Activity Score 13557
kleenex's picture

Best coupon EVER!!!

kleenex
Activity Score 51098
Web Designer/Developer
Bianconiglio's picture

I think corporal punishments would work better for those who don't clean after their dog.

Bianconiglio
Activity Score 406
Copywriter
Johnson.A's picture

Giving rewards to people that are irresponsible doesn't solve the problem.
btw, poopon bags might get abused for free stuff.

Johnson.A
Activity Score 43
Ryerson
Billoughsby's picture

This seems more like a project from Marketing 101 than ad/design school, and I think it fails because it is a weak incentivization program that has too many loopholes. Try again.

Points earned for good intentions only.

Billoughsby
Activity Score 5144
Art Director |

That's it.

Unlocated's picture

good idea and clean way to get the message across. if only was sure that people wouldn't cheat!

Unlocated
Activity Score 6
Goldsmiths University of London
Phil Indeblanc's picture

rather clever as student work, but multiple issues and problems as stated above.
So human civilization has boiled down to .."I rather own a dog since I don't have a child (for reasons XYZ), yet I 'll screw that up too. For those, I say keep having pets, not babies ;-P

Phil Indeblanc
Activity Score 50
Photographer at yes/NA
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