Police car

December 2006

A driver from a distance will see a police car hiding behing a billboard, as the police typically do in Turkey/ thus the driver instinctively slow down or make sure that they are going at the lagal speed limit. When they come closer they are able to read the billboard text:

However just as they pass the billboard they will realize that there really isn't a police car hiding there. That actually is a full size reproduction of a police car which is a part of the billboard.

Pay your traffic tickets on time without waiting in line -

Client: Turkiye Is Bankasi
Advertising Agency: Rafneri
Copywriter: Demir Karpat Polat
Art Director: Murat ArIi

Comments (14)

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mahi_dhk's picture
Activity Score 90

gr8 ambient.

popdistortion's picture
Activity Score 1592

Sucks if you were on a record lap. Great stuff though.

Desi's picture
Activity Score 1042

There was a similar one with hot girls hitching a ride, but this one is still great.

Vibe's picture
Activity Score 230

freakin cool!!

pindaro's picture
Activity Score 524

Great idea,..... I just don't see the realtion bwtween cop car and the message on the billboard.

the_ashlands's picture
Activity Score 1394

yeah me either.

drizae's picture
Activity Score 503

Ohhh that's such a great ambient. Except I don't like the connection to the billboard.

Fail Harder.

Wren's picture
Activity Score 66

Hey drizae, it's like this: You speed, you get caught and fined on the spot. No stinkin' queues.

the_ashlands's picture
Activity Score 1394

when you get pulled over for speeding you always get fined on the spot. this is just an ad for paying the fine online. now, if the cops had some sort of credit card machine that allowed you to pay the ticket as soon as the cop handed it to you then this might make a little more sense. but as it is now its just a fake cop car for the sake of having a fake cop car..granted it the ad very noticible and eye-catching and could possibly slow the drivers downas a result..but in the end i feel it would just be annoying...

budibud's picture
Activity Score 128

It's kewl... really, but why do I get the feeling that this type of execution has been done before?

Trying to retire ad-man

satan's picture
Activity Score 181

Really works big time

ming the merciless's picture
ming the merciless
Activity Score 190

It's a good idea that has been done before around the world as a speed deterant.

How effective it is I guess depends on what the speed limit of that section of the road is.

kc_brock's picture
Activity Score 703

one thing for sure.

people that don't normally read billboards will probably read this one - even w/ small type.

it's pretty freakin' smart advertising.


rickyy's picture
Activity Score 2

The only weird thing is I carry a Turkey passport and I have never seen a billboard in Turkey that's in English. The only exceptions are "Welcome" and "goodbye". This is especially true for a Turkish bank that has only a few branches in the world. So either that guy is really creative or Turkey has undergone a lot of change.