Polar bear

February 2007

Get close. With the Ultravid from Leica.

Advertising Agency: Advico Young & Rubicam, Switzerland
Creative Directors: Urs Schrepfer, Daniel Comte
Copywriter: Florian Birkner
Art Director: Roland Scotoni
Photographers: Stephan Schacher, Steve Bloom, Ardea, NHPA
Art Buying: Verena Rentsch

Comments (6)

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Minimum's picture
Activity Score 1430

good. Clever.

Makes me think of an episode of Fairly Odd Parents where they fold the worldmap to hurry

...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

msred's picture
Activity Score 491

that is ducking awesome.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

You don't need the guy looking through the binoculars. No need to show product twice here.
Guy. Bear. Accordion bellows. Line. Product shot. Done!

Rog's picture
Activity Score 6080

Now you mention it, JPL...

Take the uneeded/dumb-down clues out of ads.

Get's us all in, even more.

>>>> That's not an ad. THIS is an ad.

drizae's picture
Activity Score 503

No, I think you need the guy, get rid of the product shot.

Fail Harder.

Puah's picture
Activity Score 34

I like. A good slice of swiss quality. And it doesn't stink like cheese.