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LCD Panels

Agency Network: 
Published/Aired: 
June 2010

Description

Production Company: Catapult Producer: John Vrey

Ambient advertisement created by 4D, South Africa for PNet, within the category: Professional Services.

Advertising Agency: 4D, Johannesburg, South Africa
Creative Director: James Daniels
Art Director: Roberto Adamo
Copywriter: Jeff Harvey
Director: Mosese Semenya
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Highest Rated

Guest's picture

obviously it did not really happened
bad edition, didnt show people behind the lcd panels.

Fifa would never let it happen.

Guest
Blashyrkh's picture

Very nice execution but seems it is missing a detail which makes it look a bit forced.

Blashyrkh
Activity Score 32890
Art Director
Guest's picture

nice idea, but in the movie you cant see realy how it works, just a few secounds... and the movie is toooooo long.

Guest
Guest's picture

obviously it did not really happened
bad edition, didnt show people behind the lcd panels.

Fifa would never let it happen.

Guest
razorsharp creative's picture

Yes, forced. In fact, if you want to toot your own horn make sure the tune is worth it. This seemed to be an attempt to show this campaign's effectiveness at creating a brand message that connected...yet, you would think that a company that did so well at connecting its message to their audience would do a better job of connecting the video of that connection to its audience. I was left thinking, "Well, I guess they created a campaign that worked, but it doesn't seem that way from this video...other than a bunch of text that said it did and a bunch of drunk soccer fans spouting canned responses." With two minutes and thirty-three seconds you couldn't do more to captivate and impress me in describing your captivating and impressive campaign? Booo.

razorsharp creative
Activity Score 186

-Richard Todd Aguayo (razorsharp creative)
http://razorsharpcreative.com

lucdesaulniers's picture

Self-indulging. 2 stars

lucdesaulniers
Activity Score 1145
alexander_bickov's picture

Nice

alexander_bickov
Activity Score 3279
silvertongue's picture
silvertongue
Activity Score 555
Copywriter
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