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Mr.Lee, Tailer to superheroes and villains

Agency Network: 
Published/Aired: 
April 2011

Description

Ambient advertisement created by Leo Burnett, Spain for PlayStation, within the category: Gaming.

Advertising Agency: Leo Burnett Iberia, Madrid, Spain
Global Creative Director: Mark Tutssel
Executive Creative Director: Chacho Puebla
Creative Directors: Juan Sevilla, Juan Christmann
Art Directors: Bruno Nakano, Juan Sevilla
Designer: Bruno Nakano
Copywriter: Juan Christmann
Head of Digital: Asier García
Head of PR: Sarah Okrent
Head of Events: Cristina Baixas
Creative Advisor: Tura
Head of Programming: Victor Moreno
Programmer: Luis Marcano
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morse's picture

Very cool. This is what advertising should be about.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Mr. Green's picture

What a great piece of art and entertainment!

Mr. Green
Activity Score 114
Art Director at Porco Preto advertising
Ads.chinaSMACK's picture

All hail Mr lee!

Ads.chinaSMACK
Activity Score 271

Advertising @ chinaSMACK
http://advertising.chinasmack.com

sergeo_syd's picture

This is not bad! Actually its really cool, great entrepreneurial idea and well pimped.

sergeo_syd
Activity Score 595
Production Manager at www.skozak.com |

http://edictive.com - Film Production Management

RonVerse's picture

love it

RonVerse
Activity Score 207
Prof's picture

if the game wasn't so crap i'd like it ;)

Prof
Activity Score 1449
Copywriter |

Quite really.

Molecule's picture

the idea is good, but the costumes look so cheap!

Molecule
Activity Score 435
Copywriter
Boxey's picture

Agreed.

Boxey
Activity Score 8879
Melaleuca In-House
svdg's picture

really good, congratulations

svdg
Activity Score 54
Copywriter
Helmet Chrome's picture

Awesome work, fun idea.

Helmet Chrome
Activity Score 260
Art Director
kleenex's picture

Great idea...

kleenex
Activity Score 51705
Web Designer/Developer
clavelle's picture

Great idea. Great execution... except for the actual costumes.

clavelle
Activity Score 54
Ron Burgundy's picture

Very cool idea, hard not to think ( intern, copywriter, intern, media planner, art director, etc) in these campaign success videos, but I do love the extent you guys went into creating a dated and stylized business for the campaign.

Ron Burgundy
Activity Score 1630
Art Director at Southern California
advertising ninja's picture

i dont have enough words to praise this campaign. but the costumes are really crappy. they take away the coolness. why not asking a comic fan fashion designer to do these. you could compete with brands like diesel since hipster would pay handsome money for good quality costumes.

advertising ninja
Activity Score 616
Art Director at brain, warsaw
Ivancette's picture

Very well done!! intresting aproach from ps marketing people to

Ivancette
Activity Score 153
Copy Eje Publicitaria |

El que sabe, sabe arte. El que no, es redactor.

Sr. Rushmore's picture

qué barbaridad de idea¡
enhorabuena vitrubio.
un ideote como un buque.

Sr. Rushmore
Activity Score 83
Ordozgoiti's picture

Awesome.

Ordozgoiti
Activity Score 235
Art Director at Leo Burnett Iberia
sang's picture

Awesome idea! I'd love to have a costume myself!

sang
Activity Score 53
Art Director at Ogilvy |

black or white

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