Mr.Lee, Tailer to superheroes and villains

Agency Network: 
April 2011

Playstation: Mr.Lee, Tailer to superheroes and villains


Ambient advertisment created by Leo Burnett, Spain for PlayStation, within the category: Gaming.

Advertising Agency: Leo Burnett Iberia, Madrid, Spain
Global Creative Director: Mark Tutssel
Executive Creative Director: Chacho Puebla
Creative Directors: Juan Sevilla, Juan Christmann
Art Directors: Bruno Nakano, Juan Sevilla
Designer: Bruno Nakano
Copywriter: Juan Christmann
Head of Digital: Asier García
Head of PR: Sarah Okrent
Head of Events: Cristina Baixas
Creative Advisor: Tura
Head of Programming: Victor Moreno
Programmer: Luis Marcano

Comments (18)

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morse's picture
Activity Score 18024

Very cool. This is what advertising should be about.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Mr. Green's picture
Mr. Green
Activity Score 114

What a great piece of art and entertainment!

Ads.chinaSMACK's picture
Activity Score 271

All hail Mr lee!

Advertising @ chinaSMACK

sergeo_syd's picture
Activity Score 595

This is not bad! Actually its really cool, great entrepreneurial idea and well pimped. - Film Production Management

RonVerse's picture
Activity Score 207

love it

Prof's picture
Activity Score 1449

if the game wasn't so crap i'd like it ;)

Quite really.

Molecule's picture
Activity Score 435

the idea is good, but the costumes look so cheap!

Boxey's picture
Activity Score 8879


svdg's picture
Activity Score 54

really good, congratulations

Helmet Chrome's picture
Helmet Chrome
Activity Score 260

Awesome work, fun idea.

kleenex's picture
Activity Score 50582

Great idea...

clavelle's picture
Activity Score 54

Great idea. Great execution... except for the actual costumes.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1630

Very cool idea, hard not to think ( intern, copywriter, intern, media planner, art director, etc) in these campaign success videos, but I do love the extent you guys went into creating a dated and stylized business for the campaign.

advertising ninja's picture
advertising ninja
Activity Score 616

i dont have enough words to praise this campaign. but the costumes are really crappy. they take away the coolness. why not asking a comic fan fashion designer to do these. you could compete with brands like diesel since hipster would pay handsome money for good quality costumes.

Ivancette's picture
Activity Score 153

Very well done!! intresting aproach from ps marketing people to

El que sabe, sabe arte. El que no, es redactor.

Sr. Rushmore's picture
Sr. Rushmore
Activity Score 83

qué barbaridad de idea¡
enhorabuena vitrubio.
un ideote como un buque.

Ordozgoiti's picture
Activity Score 235


sang's picture
Activity Score 53

Awesome idea! I'd love to have a costume myself!

black or white