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Play, boy!

Campaign
Agency Network: 
Published/Aired: 
December 2007
Playboy Ambient Ad -  Play, boy!

Also From This Campaign 2

Description

Ambient advertisement created by Philipp und Keuntje, Germany for Playboy, within the category: Media.

Advertising Agency: Philipp und Keuntje, Hamburg, Germany
Creative Director: Holger Lindhardt
Art Director: Oliver Brkitsch
Copywriter: Heiko Notter
Account Manager: Silke Dolle
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Highest Rated

Tincho's picture

Thats the idea...

Tincho
Activity Score 1093
Art Director
talay's picture

forced...

talay
Activity Score 266
mgemini creative works / istanbul
jazarah's picture

it's funny, and very simple

jazarah
Activity Score 1262
banana's picture
banana
Activity Score 12
graphic design student
andreis's picture

oh no!!! it was done before!!! we all going to die!!!!!!

andreis
Activity Score 285
Art Director |

--
cargocollective.com/andrei

banana's picture
banana
Activity Score 12
graphic design student
natesanmohan's picture

Natesan Mohan

Need more focusing on the light placement.

natesanmohan
Activity Score 25
Creative Director |

Natesan Mohan

vinaywins's picture

Good idea

Vinaywins
www.freewebs.com/vinaywins

vinaywins
Activity Score 138
Copywriter |

Vinaywins

mpindy's picture

I would have never seen the breasts.

mpindy
Activity Score 165
Graphic Designer
Exhale's picture

hö? take a audi-emblem and its for xenon-spotlights.
not very clear idea, sorry

Exhale
Activity Score 20
fersvax's picture

Boobs? Where? Your mind must be extremely twisted to see boobs in a simple spotlight.

fersvax
Activity Score 1239
Art Director |

FER.

Tincho's picture

Thats the idea...

Tincho
Activity Score 1093
Art Director
Aphex's picture

Silicones!!!

Aphex
Activity Score 264
Copywriter |

"Si eres buen copy, presiona alt + F4"

mimi_g's picture

wud ve never guessed that these r breasts!!!!

mimi_g
Activity Score 56
Graphic Designer
Duckman's picture

I can't see boobs there. I would't see it without agency comment.

Duckman
Activity Score 520
Art Director at Saatchi & Saatchi |

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

but_why's picture

Too subtle for me too.

but_why
Activity Score 280
Watford
pankajadsoftheworld's picture

i think lights should have been from bottom...

pankajadsoftheworld
Activity Score 433
Illustrator
JediByKnight's picture

where izz zee boobies?

not working for me.

JediByKnight
Activity Score 184
Copywriter
Copydog's picture
Copydog
Activity Score 129
Copywriter at Copywriter / Publicis, Slovenia
Wordnerd's picture

totally agree. dumb idea btw and neither appealing nor funny

Wordnerd
Activity Score 6692
Copywriter
chintan ruparel's picture

Challenge: To make men aware of PLAYBOY in an unusual way, using the idea of "play, boy"

...really, now?

what, are you saying,? its, maybe, just a superflop, attempt from the, creative team, to make use of this, awful wordplay, which, they wrongly thought, was a decent idea, to begin with. add, to that, an even more, awful execution, or more like, fake!

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

Tripioso's picture

Boring

Tripioso
Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

adgourmet's picture

mmmm

I agree, a little bit forced

adgourmet
Activity Score 81
Creative
Rog's picture

Flacid.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Misstree's picture

yeah...they look like inverted boobs 2 me. n not one bit sexy.

I wud've never got it.

Misstree
Activity Score 425
Copywriter |

.............................

Not all who wander are lost.

godfather's picture

good for mcdonald...

godfather
Activity Score 131
Copywriter
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