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Escalator

Agency Network: 
Published/Aired: 
May 2016
Pizza Kingdom Ambient Ad -  Escalator

Description

Ambient advertisement created by JWT, China for Pizza Kingdom, within the category: Food.

Caption

Want extra cheese pizza? Just get over here!

Advertising Agency: JWT, Beijing, China
Creative Director: Jordan Hsueh
Art Director: Chris yan
Copywriter: Lily zhao
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Zeus's picture

nice

Zeus
Activity Score 906
somewhere
wkanaan's picture

very nice

wkanaan
Activity Score 483
Art Director
diegote's picture

I don t like food on the floor...even if its printed

diegote
Activity Score 41
Publicis Impetu - Uruguay
mpindy's picture

second that.

mpindy
Activity Score 165
Graphic Designer
JamurPutih's picture

agree with you
even the idea is cool

JamurPutih
Activity Score 263
Art Director |

end of joy, enjoy

360 grados's picture

very good, i like the cheese !!!!!!

360 grados
Activity Score 305
Graphic Designer
Mr.Top's picture

cool.

Mr.Top
Activity Score 728
Drapion1's picture

MUY BUENA!!

Drapion1
Activity Score 46
Kateter's picture

gross...

Kateter
Activity Score 2029
Copywriter
Syd's picture

I love it. Glad I don't have to clean the escalator, but it's very nice.

Syd
Activity Score 74
Other
Dick Huges's picture

Pizza Kingdom. LOL.
But is a nice idea.

Dick Huges
Activity Score 937
Copywriter
hidearshake's picture

pizza on the floor... no way! The medium doesnt support the pizza. it has no relevance at all. because u actually stand on the escalator and it yacks....

hidearshake
Activity Score 132
Copywriter
minimaloid's picture

quite creative, but it's like "done by a 4yearold"

minimaloid
Activity Score 123
University of Barcelona - Advertising and PR
vote4pedro's picture

some poor kid is going to lose his fingers

vote4pedro
Activity Score 4601
Copywriter
puppiepoppy's picture

You see those ideas all the time when the junior comes in for interview...then you think "You're not soooooooooooo hiring this chap". Then, somehow, you see these ideas here.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

laserbeak's picture

Don't you mean "You're sooooooooooooo not hiring this chap"? And why not? Be careful PuppiePoppy. It starts by deriding the ideas of younger creatives and ends with you becoming totally irrelevent, stubbornly sticking to ideas and art direction straight outta 1992.

laserbeak
Activity Score 101
Oscar MyM's picture

UFFFF!!!! señores JWT, Beijing. Esta si esta buena.

Oscar MyM
Activity Score 33
Publicist, Sancho BBDO
mlsman5000's picture

Finally something good, I would remove that bad Engrish, you get it without it. Plus it sounds like complete bullshit and turns something quite clever into a scam.

mlsman5000
Activity Score 128
Saatchi & Saatchi
dynatop's picture

damn, there is even no Pizza Kingdom in Beijing.

dynatop
Activity Score 212
Other at cgen media |

from guangzhou/canton china

iT-iS-i's picture

Great, the whole agency is headed by junior scammers...

Add insult to injury then burn the candle at both ends.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

Copydog's picture

Nice use of the medium, but food on the floor? I don´t buy it.

Copydog
Activity Score 129
Copywriter at Copywriter / Publicis, Slovenia
Chris's picture

brilliant, some good stuff coming out of china these days.

Chris
Activity Score 1935
Art Director
BFB's picture

Very creative but takes all feel outta eating there. Why would I want to eat off the floor? Or worse, where thousands of people step on to get gum off their shoe. It's almost passes now that it's clean but wait a week or so till it starts getting really dirty or starts peeling from getting cleaned all the time. Just won't work. The idea is very original but unfortunately the positioning is terrible.

BFB
Activity Score 936
Copywriter
sold's picture

disgusting.
sell extra cheese, but dont make people wish to eat pizza, any kind of.

sold
Activity Score 3305
Copywriter
abs's picture

nice

abs
Activity Score 37
TBWA
gmint7's picture

:::J:::

forced ( its original but desperate )
gross ( as i am stepping on my potential food choice)

but good originality!!!

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

Misstree's picture

I would hate to step on zat!!

Misstree
Activity Score 425
Copywriter |

.............................

Not all who wander are lost.

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