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Agency Network: 
Published/Aired: 
September 2009
Pizza Hut Ambient Ad -  Time

Description

A large digital countdown clock was installed on the back of Pizza Hut delivery bikes to dramatize their on-time delivery promise.

Ambient advertisement created by BBDO, Philippines for Pizza Hut, within the category: Food.

Advertising Agency: BBDO Guerrero/Proximity, Makati City, The Philippines

Chief Creative Officer: David Guerrero

Executive Creative Directors: David Guerrero, Simon Welsh, Joel Limchoc

Creative Directors: Brandie Tan, Tin Sanchez
Art Director: Gary Amante

Photographer: Marlon Balangon

Copywriter: Rey Tiempo

Advertiser’s Supervisor: Elaine V. Guzman

Account Manager: Shirley Gadia

Account Supervisor: Ombet Traspe

Producer: Al Salvador
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Highest Rated

gonndo's picture

Great!!!!!!!!!!!!!!!!!!!!!!!!!

It keeps promise alive.

Well done, guys.

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Guest's picture

boring

Guest
mikeelrapido's picture

Nice, but has small range...

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

bknowlden's picture

that's the idea. I love it.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

CrackerJackFlash's picture

works for me

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

Guest's picture

i like too

Guest
silvi's picture

works for me too

silvi
Activity Score 4172
Copywriter
Guest's picture

Small range but big PR opportunity

http://dearadvertisin.blogspot.com/

Guest
Guest's picture

nice but, who start the clock? jajajajaj the delivery guy!!!
just kidding, the idea is clear to the observer

Guest
xxx Adams xx's picture

agree.

xxx Adams xx
Activity Score 32
Guest's picture

love it

Guest
Honest Dave's picture

Nothing like getting a crappy pizza in 30 minutes or less.

Honest Dave
Activity Score 233
Art Director |

www.davestyler.com

AmigoInvisible's picture

Awesome. Great job!

AmigoInvisible
Activity Score 195
gonndo's picture

Great!!!!!!!!!!!!!!!!!!!!!!!!!

It keeps promise alive.

Well done, guys.

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

everartz's picture

what makes me sure as a customer that the driver started the stop watch right before getting on the bike to deliver?
doesnt make trust more...

everartz
Activity Score 7613
Art Director |

| everartz |

A stranger abroad's picture

This is a good idea. Of course a pizza can get cold and soggy in 30 minutes. Not that that makes much difference to PH shit which is terrible no matter how fresh it is.

But this is still a good, cheap, visible, highly targeted and relevant 'proof' of their core promise. Nice idea.

A stranger abroad
Activity Score 427
Copywriter at Singapore
skinny's picture

Great idea. Might not work for creative types, but will definitely have a great impact on the man-on-the-street. Good one.

skinny
Activity Score 161
Creative Director at ZK Advertising, Kenya
fuckyeahyanny's picture

Agree.

fuckyeahyanny
Activity Score 4
St. Scholastica's College, Manila
Just an opinion's picture

I agree skinny..love it

Just an opinion
Activity Score 9
Other at Hermer Laboratory Pvt Ltd
lucdesaulniers's picture

And if he is late? Free pizza with bad ad message.. "hey am late for your pizza"

lucdesaulniers
Activity Score 1145
Kavita_Adhikari's picture

I like the comments made above more than the ad... hahaha

The idea is not 'out of the world' for me.

Kavita_Adhikari
Activity Score 8
Copywriter at Hewlett Packard, Enterprise Business - Marketing Communication Operations |

critics "ad'' value :)

Migzter13's picture

talk about giving the delivery dude sheer pressure. haha. The HATE LATE concept as I heard, was done by a fellow thomasian of mine. Higher batch of course.

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Guest's picture

the counter must start from the moment the customer drops the phone, not the delivery time from the store to the customer.

Guest
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