Let's dance attack

Agency Network: 
October 2011

Pirelli Let's Dance Attack


On the eve of the F1 Grand Prix at Monza, 30 professional dancers from Paris, Rome and Milan descended upon the famous Arco dell Pace in Milan to launch Pirelli’s new P-Zero Silver tire. They performed a graceful, yet powerful dance attack, set to the music of Breakbot’s “Fantasy”. This event and film highlights Pirelli’s partnership with F1 and the “Let’s Dance” campaign. The dance attack was choreographed by acclaimed French choreographer Paola Ka and filmed by Nathalie Canguilhem with HSI London.

Ambient advertisment created by 72andSunny, United Kingdom for Pirelli, within the category: Fashion.

Advertising Agency: 72&Sunny Amsterdam, Netherlands
Creative directors: Carco Cavallone, Robert Nakata
Production: HSI London
Director: Nathalie Canguilhem
Music: Breakbot "Fantasy"

Comments (8)

Log in or register to post comments

Highest Rated

kleenex's picture
Activity Score 50548

How is this supposed to sell tires???

sergeo_syd's picture
Activity Score 595

Another stunt, I love stunts but I feel a bit "So what". Maybe I am spoilt. - Film Production Management

Sarah80's picture
Activity Score 207

So what? Absolutely not. the people reaction are fake, very fake. Is it a music video or what? mumble mumble...

NicoCiego's picture
Activity Score 1033

hm. why "lets dance"? o_0

GaboGabo's picture
Activity Score 106

I don't like. it's not a video music, its an ambient, and the music can't save it. When I was been in Milan I learned a nice word "fuffa" (nothingness). this is it, fuffa.
And the Milanese people knows what I mean.

kleenex's picture
Activity Score 50548

How is this supposed to sell tires???

Fera Groove's picture
Fera Groove
Activity Score 205

What agencies do you guys work? I would love to see some of you doing such AD for a boring client like Pirelli. I respect this AD.

Glut's picture
Activity Score 3935

It´s not about if a client is or isn´t boring. It´s about ideas, to do best for the client despite his level of boringness. I´m totally agree with gabogabo

vote4pedro's picture
Activity Score 4601

I'm not sure how it qualifies as "ambient" when the crowd is obviously extras paid to act like they're into it. You can see the same people in the background of different settings. Even in the best flash mobs, people just stand there and take pictures with their cell phones. So really it's just a 2 minute commercial disguised as a flash mob, made for youtube.