Pergo Vs. Everything

Agency Network: 
October 2011

Pergo XP vs. Everything


Ambient advertisment created by Fitzgerald+CO, United States for Pergo, within the category: House, Garden.

Advertising Agency: Fitzgerald+CO, USA
Chief Creative Officer: Noel Cottrell
Creative Director / Copywriter: Mitch Bennett
Creative Director / Art Director: Wes Whitener
Director of Integrated Production: Christine Sigety
Digital Creative Director: Brad Sarmiento
Digital Producer: Andi Biron
Production Company: Partizan
Director: Jeremy Konner
Executive Producer: Sheila Stepanek
Producer: Ross Girard
Director of Photography: Eric Haase
Production Designer: Eric Archer
Editorial Company: Final Cut LA
Editor: Jacob Kuehl
Producer: Jennifer Miller
Colour / Finish: The Moving Picture Company
Colourist: Ricky Guasis
Producer: Amanda Ornelas

Comments (4)

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Taylormade's picture
Activity Score 408

Based on the beginning of the video, I thought they were going to do a comparison. That would have been more compelling. I would have assumed any flooring could handle most of this stuff.

kleenex's picture
Activity Score 51022

I can agree with you, but the I liked what I was watching.

JAG's picture
Activity Score 166

It seems silly, but I couldn't take my eyes off the ad.

ladybug2535's picture
Activity Score 78

This is a very entertaining ad and it made its point very well. Very slight criticism is that the wrestlers in high heels acted like they were afraid they were going to slip and fall. Floors do not want to give the impression that they are unsafe. If they couldn't find wrestlers (why not female wrestlers?) that were comfortable in high heels--stomping around and whatnot, then they should have cut that particular bit. And they left out roller derby skaters. And Flamenco dancers. Why not knife throwers? That miss :) I thought the "world's worst magician" was hilarious.