Agency Network: 
January 2011

Typewriters placed in computer department of bookstores to call attention to Penguin Classic Books.

Ambient advertisment created by EC, Brazil for Penguin, within the category: Media.

Meet the classics.

Advertising Agency: EC Comunicação, São Paulo, Brazil
Creative Directors: Valdir Bianchi, Eduardo Foresti
Art Director: Linus Oura
Copywriter: Gustavo “Gus” Costa
Photographer: Estúdio Pola

Comments (15)

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Highest Rated

dean viii's picture
dean viii
Activity Score 1686

Very nice.

sirvan's picture
Activity Score 29860

Is this real?


"I love some things, and don't love some other things."

Shadow Ops's picture
Shadow Ops
Activity Score 148

Are you real?

Let's keep advertising fun

sushantd's picture
Activity Score 125

even if it is not real... i love it!

dean viii's picture
dean viii
Activity Score 1686

Very nice.

Shadow Ops's picture
Shadow Ops
Activity Score 148

This is simple and sweet. Love it.

Let's keep advertising fun

Martijn's picture
Activity Score 1888

I think more people will see this here (and on other websites) then if they do the same thing in a couple of stores. So yes, this is real.

maharanapramod's picture
Activity Score 20

really nice and thoughtful. simple ideas at times need a genius.

jackmancer2017's picture
Activity Score 6992

Gotta love this. Great contrast with the modern laptops. Kinda cool, seeing this makes me wanna have an old typewriter myself too.

raulbanderas's picture
Activity Score 357

i like this a lot!!!

sammy_tommaso's picture
Activity Score 2

really cool. congrats :-)

Glut's picture
Activity Score 3935

what´s so cool apart the contrast of the elements?

the_lizard_king's picture
Activity Score 1257

I think this is a very smart approach! No costs involved... Message is direct and clear. The old typewriter kinda steals the show... Great thinking!

And then GOD said...
Let there be creativity!!!

Ads.chinaSMACK's picture
Activity Score 271

There aren't many bookstores that offer laptops too where we live. Really cool idea though.

Advertising @ chinaSMACK

tirthomitro's picture
Activity Score 2758

eyeball grabber

they showed me a picture & i laughed
dignity has never been photographed

MindDigger's picture
Activity Score 91


glut: do you need more?
tirtho: duhh its called a.d.v.e.r.t.i.s.i.n.g