Comments (22)

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SummerA's picture
Activity Score 154

Intreseting. But what happens when it gets dirty? And it will probably get dirty in a day or so. Not very practical.

slim's picture
Activity Score 1047

Haven't we seen this idea already on this site by an Indian agency?

JPWrites's picture
Activity Score 238

I think you're confusing the two. It's not the same idea as the zebra crossing, it's completely different, just exploiting the same media.

ivan's picture

I agree. I was just trying to help.

slim's picture
Activity Score 1047

No, was thinking of diff idea. I'm positive I've seen this same idea before. Is it a re-post?

pinkusfloydus's picture
Activity Score 90

Been done before, not in India, but somewhere in Europe. France, methinks.

tamer samy's picture
tamer samy
Activity Score 681

I like the idea, and i don't care if it done before or not !

Have Heart's picture
Have Heart
Activity Score 922

Had been done before in a smarter way.

The german taxis have this ugly, lightly yellow color. An agency sprayed one of them white and advertised a toothpaste with it. I guess was only 2-3 years ago and won an award at the german ADC.

justpassingby's picture
Activity Score 1368

i reckon this was done and shot and then taken off in half an hour, because lets not forget cars drive over that and as soon as one car goes on top of that itll get dirty

simpsonson's picture
Activity Score 136

there´s a paint invented which works with the lotus-effect...

Desi's picture
Activity Score 1042

my intern did it for oral b.

slim's picture
Activity Score 1047

My intern did oral.

JPWrites's picture
Activity Score 238

Thanks for sharing Desi

elmikel's picture
Activity Score 1147

If it's placed on a very busy crosswalk it can be pretty effective. Must be of durable material hard to get dirty though.
New or not, I like it.

No fixed abode's picture
No fixed abode
Activity Score 380

Done by more people than Paris Hilton. Including me.

(The idea, not Paris Hilton)

kre8's picture
Activity Score 989

oh, yeah, ha, i saw what you did there with the paris hilton gag.

No fixed abode's picture
No fixed abode
Activity Score 380

Too obvious for you was it? I'll try and up the standard in future. Thanks for keeping me honest.

jiviti's picture
Activity Score 18
ivan's picture

Well both claim whitening power, both are ambients and both are in the traffic.

Disco Munky's picture
Disco Munky
Activity Score 3890

The illustration of the guy looks...odd. Why's the bar he's in all white...and why's he look so pround? Where was this done? Gremany you say? hmmmmmm.

Doin' it for the points

jkschlitz's picture
Activity Score 48

The guy is immediately recognizable to those of us in the US as Mr. Clean, which is the name of a brand of cleaning products. It's one of those cases where the symbol is so well-known that it's unnecessary to say the name of the product. Apparently it's well-known in Germany as well.

I think it's a brilliant ad, figuratively and literally!