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SummerA's picture

Intreseting. But what happens when it gets dirty? And it will probably get dirty in a day or so. Not very practical.

SummerA
Activity Score 154
Other
slim's picture

Haven't we seen this idea already on this site by an Indian agency?

slim
Activity Score 1047
Copywriter
JPWrites's picture

I think you're confusing the two. It's not the same idea as the zebra crossing, it's completely different, just exploiting the same media.

JPWrites
Activity Score 238
Copywriter
ivan's picture

I agree. I was just trying to help.

ivan
Creative Director at Ads of the World
slim's picture

No, was thinking of diff idea. I'm positive I've seen this same idea before. Is it a re-post?

slim
Activity Score 1047
Copywriter
pinkusfloydus's picture

Been done before, not in India, but somewhere in Europe. France, methinks.

pinkusfloydus
Activity Score 90
Copywriter
tamer samy's picture

I like the idea, and i don't care if it done before or not !

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

Have Heart's picture

Had been done before in a smarter way.

The german taxis have this ugly, lightly yellow color. An agency sprayed one of them white and advertised a toothpaste with it. I guess was only 2-3 years ago and won an award at the german ADC.

Have Heart
Activity Score 922
Art Director
justpassingby's picture

i reckon this was done and shot and then taken off in half an hour, because lets not forget cars drive over that and as soon as one car goes on top of that itll get dirty

justpassingby
Activity Score 1368
Other
simpsonson's picture

there´s a paint invented which works with the lotus-effect...

simpsonson
Activity Score 136
Copywriter
Desi's picture

my intern did it for oral b.

Desi
Activity Score 1042
slim's picture

My intern did oral.

slim
Activity Score 1047
Copywriter
JPWrites's picture

Thanks for sharing Desi

JPWrites
Activity Score 238
Copywriter
elmikel's picture

If it's placed on a very busy crosswalk it can be pretty effective. Must be of durable material hard to get dirty though.
New or not, I like it.

elmikel
Activity Score 1147
Illustrator
No fixed abode's picture

Done by more people than Paris Hilton. Including me.

(The idea, not Paris Hilton)

No fixed abode
Activity Score 380
Copywriter
kre8's picture

oh, yeah, ha, i saw what you did there with the paris hilton gag.
hahahahahahahahahahahahaha.

kre8
Activity Score 989
Copywriter
No fixed abode's picture

Too obvious for you was it? I'll try and up the standard in future. Thanks for keeping me honest.

No fixed abode
Activity Score 380
Copywriter
jiviti's picture
jiviti
Activity Score 18
Other
ivan's picture

Well both claim whitening power, both are ambients and both are in the traffic.

ivan
Creative Director at Ads of the World
Disco Munky's picture

The illustration of the guy looks...odd. Why's the bar he's in all white...and why's he look so pround? Where was this done? Gremany you say? hmmmmmm.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

jkschlitz's picture

The guy is immediately recognizable to those of us in the US as Mr. Clean, which is the name of a brand of cleaning products. It's one of those cases where the symbol is so well-known that it's unnecessary to say the name of the product. Apparently it's well-known in Germany as well.

I think it's a brilliant ad, figuratively and literally!

jkschlitz
Activity Score 48
Graphic Designer
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