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whitespace's picture

... that'd block my visibility and increase my claustrophobia.

next cab pls.

whitespace
Activity Score 1953
Creative Director
Kamikaze's picture

ya... i second whitespace... Translucent poster can help but... no...

Kamikaze
Activity Score 716
Copywriter |

- The trick to forgetting the big picture is to look at everything close-up.

kimbaze's picture

Great!

kimbaze
Activity Score 102
Creative Director at ImpactBBDO Algeria |

coz i said so

purplesimon's picture

I'm doing 70mph from a hotel. Am I Princess Diana? No? Then why are these paparazzi chasing me?

What I'm saying is: these might work well when the cab stands still, but as soon as it moves it loses any appeal it may have had. I stress the use of the word may.

Also, as a tourist I rarely think: oh yes, I really should stock up on fragrances and cosmetics. If this were part of a department store I'd see some relevance, but as a piece of ambient it works about as well as those balloons that were supposedly used to show the damage to the environment caused by car exhausts (although no one questioned how much energy was used and how much CO2 was produced in making the balloons and shipping them in. Conveniently.)

In one word: no.

purplesimon
Activity Score 473
Copywriter at Euro RSCG
adstrike's picture

like it... more translucent...

adstrike
Activity Score 334
Copywriter
ellehcimeo's picture

the implication of fame is lost. if the paparazzi are already in the windows taking photos of me, then why would i need or want to buy the makeup. i'd have to be seriously delusional to believe that if i bought C&F cosmetics this would happen.
interesting use of non-traditional media, thumbs down for the idea.

ellehcimeo
Activity Score 3376
Art Director
mikelite's picture

creepy...but the idea is smart

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

addyhoch10's picture

i don't think it really matters whether the car is standing or moving. actually i like this as a humorous element, it's not supposed to trick the viewer into believing these paparazzi were real.
the whole paparazzi thing hasn't to be logically correct as long as people get it and i'm quite sure they do. i like it.

addyhoch10
Activity Score 2592
Art Director
tiny_wordz's picture

i like these. i really like these.

tiny_wordz
Activity Score 325
Copywriter
No fixed abode's picture

Cool idea. Very memorable. But niggle factor very high.

No fixed abode
Activity Score 380
Copywriter
Dick Huges's picture

The brief:
Get an award, then receive some job offers and either leave the agency or get a raise.

The solution:
Do a nice ad that will indeed get some prizes because is cool. But lets face it: that text everyone put to explain Brief/Solution in these kind of guerrila pieces are really there just to give the impression there was a briefing when it all came from your head as a pro-activity/scam ad.

Dick Huges
Activity Score 937
Copywriter
ellehcimeo's picture

the way you just stripped that off, i'm feeling a little dirty. must go wash the stain of human degredation off...

ellehcimeo
Activity Score 3376
Art Director
Lorem Ipsum's picture

a job offer or a raise. sounds good to me.

Lorem Ipsum
Activity Score 49
Other
carlo's picture

I think its clever.

carlo
Activity Score 163
Production Manager at Manila |

_____

Because great designs need no further explanation.

me thinks's picture

Salutes! I love it. Cheers, guys.

me thinks
Activity Score 722
Copywriter
hadisyriani's picture

simply good.

hadisyriani
Activity Score 165
Art Director at Saatchi & Saatchi Beirut-Riyadh
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