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Really strong hair

Campaign
Agency Network: 
Published/Aired: 
May 2008
Pantene Ambient Ad -  Really strong hair

Also From This Campaign 2

Description

Ambient advertisement created by Grey, Canada for Pantene, within the category: Health.

Advertising Agency: Grey Canada, Toronto, Canada
Creative Director: Rick Kemp
Art Director / Copywriter: Nicole Ellerton
Producer: Full Serve Productions
Props: Swayze Props and Sets
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Highest Rated

czaddork's picture

Yeah I had this thought at one point too for Mane & Tail.... but it does catch the eye i will say that.

czaddork
Activity Score 18
Art Director
adgoddess's picture

What was the desired number of people targeted by this? 300? 500?

adgoddess
Activity Score 369
Disco Munky's picture

Did the hair out the window need to be so large?

Alright idea tho.

"readthiswhileIstareatyourtits"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

NatalieM's picture

Funny idea. I wonder how effective it was.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

360 grados's picture

jejejejejeje, great idea

360 grados
Activity Score 305
Graphic Designer
atilafer's picture

wow, its fantastic, love it

atilafer
Activity Score 17
www.decisaonet.com.br
ZeOrb's picture

looks photoshoped

ZeOrb
Activity Score 24
Graphic Designer - Apavou Hotels
Totto's picture

So isn't this everybody's first thought.Correct me if i'm wrong.

Totto
Activity Score 685
Copywriter |

Intelligent ads are the need of the hour.

Gilbert Berkam's picture

yes, it is.... Thats also why this isn't the first time we've seen such an idea

Gilbert Berkam
Activity Score 71
czaddork's picture

Yeah I had this thought at one point too for Mane & Tail.... but it does catch the eye i will say that.

czaddork
Activity Score 18
Art Director
gordon12's picture

Cool! I think the hair had to be this big so that it didn't look like a normal braided rope. Really looks like a ponytail this way.

gordon12
Activity Score 7
Grey Canada
dragon's picture

Why post this two times??

dragon
Activity Score 113
Copywriter
radad's picture

check out this pantene tv commercial...it's fantastically executed!!

http://www.youtube.com/watch?v=Um9KsrH377A

radad
Activity Score 2
Guest's picture

I wonder how much this cost to execute - because it totally looks photoshopped. Coulda been faked for next to nothing.

Guest
just write's picture

i dont know how effective this was... but it's funny...

just write
Activity Score 651
Copywriter at Banyantree communications
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