Advertisement

Dandruff is not appetizing

Agency Network: 
Published/Aired: 
January 2010
Pantene Ambient Ad -  Dandruff is not appetizing

Description

Ambient advertisement created by Grey, Germany for Pantene, within the category: Health.

Caption

STOPS IT: Anti-dandruff shampoo by Pantene Pro-V

Advertising Agency: Grey G2/Group, Düsseldorf, Germany
Chief Creative Officer: Per Pedersen
Creative Director: Jörn Sonnenberg
Art Director: Dennis Wolf
Copywriters: Susanne Dupon, Sascha Dreschinski
Photographer: Björn Giesbrecht
Production: Mathias Renner, Peter Engel
Log in or register to post comments
jackmancer2017's picture

It's a nice idea I think, but if it's not appatizing why put salt on your food? That's the only 'false' link here.

And the back saying STOP IT! is a bit screamy for a brand like Pantene.

jackmancer2017
thedesignaddict's picture

I wouldn't allow this in my restaurant. Why would I want to allow my hungry customers to think, 'Wow, that's disgusting'.

It's a creative wank. Advertising for advertising people.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Jiki ADV's picture

agreed

Jiki ADV
Activity Score 23
Web Designer/Developer
LeeHarvey's picture

I absolutely agree with thedesignaddict. Sprinkling dandruff on your food is sooo grosssss, eeeeewwwwww!

LeeHarvey
Activity Score 3045
Creative Director
L. Wiesen's picture

Good idea...

L. Wiesen
Activity Score 1340
Copywriter
Galo's picture

The idea is really good, but I still think it needed more time to develop it...

Galo
Activity Score 446
Copywriter
Hibon's picture

agree...I wouldn't allow this in my restaurant.

Hibon
Activity Score 3734

Simple ideas are the best !

Sven Gali's picture

ewe yuck...So when does dandruff and food ever go together. I think I just lost my appetite.

Sven Gali
Activity Score 845
Photographer
kingzeus's picture

why??

kingzeus
Activity Score 260
Ideate Creative Communication |

"you are valued for your value so be valuable..."

Guest's picture

muy bueno

Guest
feddy_boo179's picture

brilliant idea but not so good execution and connection. who's gonna have a delicious meal after seeing this and imaging that they are having real dandruff on their heads ???

feddy_boo179
Activity Score 71
Guest's picture

very nice concept but i wish they had chosen a different medium to portray it......

Guest
raven's picture

I wouldn't put salt on my dish with a salt shaker like that. nice try though...

raven
Activity Score 204
i have a question's picture

Good concept. Conveys the message. But Consumers will say - its disgusting.

i have a question
Activity Score 73
Netsurf Network
Guest's picture

Not at all feasible. Nobody would sprinkle dandruff on food, even though it's salt. Idea looks good, but may work on a different medium, maybe print.

Guest
Dzsoi's picture

Guest | Tue, 2010-07-06 10:46

Done and done : http://www.joelapompe.net/2007/10/16/no-holes-saliere-sans-trou/

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Aphex's picture

La idea me gusta, pero eso de "echarle" caspa a tu comida... faltó pulir.

Aphex
Activity Score 264
Copywriter |

"Si eres buen copy, presiona alt + F4"

Cheerriiee's picture

Great idea, Good execution, Bad application.

Cheerriiee
Activity Score 952
Graphic Designer
Guest's picture

the idea is good but. how come is salts not pepper and i agree what had said . try to develop it again.

Guest
Guest's picture

Nice idea good job

Guest
alexander_bickov's picture

Funny idea

alexander_bickov
Activity Score 3279
Guest's picture

i like it ,, it is really cool

Guest
Guest's picture

I think if the holes were sealed, it would make more sense that the dandruff is stopped. No one wants to eat whatever comes out of this shaker anyways.

Guest
AssassinX's picture

OMG it's disgusting.

But I like it, LOL

AssassinX
Activity Score 1329
Guest's picture

I want one I collect salt and pepper shakers.

Guest
Johi's picture

- Good one -

Johi
Activity Score 6
Art Director at Saatchi & Saatchi, Warsaw, Poland
Guest's picture

Wrong idea gone badly astray. What client approved such a bad idea? There are a lot of analogies that "work" in the world which doesn't make them appropriate as an advertising concept. No one bothered to think this through, or ask a real consumer.

Guest
Guest's picture

wonderful

Guest
KbxAds's picture

salt is salt, people will look at this on their table at the restaurant and chuckle, very few will refrain from using the salt because the print on the outside makes it look like it is dandruff, come on! It's a brilliant idea.

KbxAds
Activity Score 943
Copywriter at Surat, India |

www.be.net/karanbhatia

Featured Content

Latest Collections

Advertisement