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Napkin

Agency Network: 
Published/Aired: 
March 2010
Pal FM Ambient Ad -  Napkin

Description

Brief: To create awareness for the "Song Request Hotline" of PalFM, one of the biggest radio channels in Turkey.

Concept: There's an old and famous tradition in Turkish people's entertainment culture. If you are at a place where there's live music and you want to request a song, you write the name of the song on a piece of napkin and send it to the artist and your requested song is played by the artist.

Implementation: We based this tradition at the center of our idea and designed the collateral materials in the form of a napkin. The message on the napkins look like they are handwritten in pen. We distributed these napkins in cafes, restaurants and bars where our target is present.

Ambient advertisement created by Cozum, Turkey for Pal FM, within the category: Media.

Advertising Agency: ÇÖZÜM, Istanbul, Turkey
Copywriter: Evrim Aytas
Art Director: Banu Ustundag
Planning Directors: Can Aksuyek, Ahmet O. Yener
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Highest Rated

Pushkaraj Shirke's picture

nice. practical. way to go. Monkey diggs this! :)

Pushkaraj Shirke
Activity Score 215
Copywriter at Asymmetrique Communications, Monkeyworks |

http://www.monkeyworks.in/

siek two's picture

napkins, why not?

siek two
Activity Score 24
ganem buenas ideas
gilly f.'s picture

funny. but local.

gilly f.
Activity Score 39
Copywriter
xcreativity's picture

simple, but good

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Imagepro's picture

I like the way this campaign is presented. I also came up with an idea for a Alpine Mountain Ski Center. Where the napkin is the mountain.
Thank you for the inspiration :D

Imagepro
Activity Score 112
Art Director
Pushkaraj Shirke's picture

nice. practical. way to go. Monkey diggs this! :)

Pushkaraj Shirke
Activity Score 215
Copywriter at Asymmetrique Communications, Monkeyworks |

http://www.monkeyworks.in/

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