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Bus stop

Agency Network: 
Published/Aired: 
June 2008
Osram Ambient Ad -  Bus stop

Description

Ambient advertisement created by Saatchi & Saatchi, South Africa for Osram, within the category: House, Garden.

Caption

Only use electricity when you need it.

Advertising Agency: Saatchi&Saatchi, Cape Town, South Africa
Creative Director: Anton Crone
Art Director: Gareth Cohen
Copywriter: Rolf Fitschen
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Highest Rated

leaking bucket.'s picture

There needs to be several sensors that detect cars approaching as well as pedestrians.

It's a good idea, it just needs to be more effective in delivering the message to a wider audience and not just the people waiting for the bus.

leaking bucket.
Activity Score 136

That's my first thought...

TexasH's picture

sorry, very nice but done.
however I can't remember in which awards mag i saw it. :(

TexasH
Activity Score 365
copywriter
sneakyhands's picture

the other side of the shelter says 'rob me'

sneakyhands
Activity Score 1857
Copywriter
brain123's picture

Ha ha!! That's what I thought...

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
JacelynAngel's picture

LOL~~~

JacelynAngel
Activity Score 59
UTAR
ahpitt's picture

It's memorable yet motivated.

ahpitt
Activity Score 342
Art Director at Art Director
BFB's picture

Great idea. How is this effective during the day? Is the message seen only by people who ride the bus at night? kinda slims down your target audience (which is everybody), doesn't it?

BFB
Activity Score 936
Copywriter
naiven's picture

creative and effective, i like it~

naiven
Activity Score 32
copywriter |

www.cloudbed.cn

crazydave's picture

DONE, DONE, DONE.
Famouse billboard for security light done in u.k.years ago and won tons of awards. Light comes on and illuminated billboard when person approaches.
title: GOTCHA!

crazydave
Activity Score 114
the Pun-isher's picture

That campaign was a different concept. I remember it. It said"GOTCHA" when the security light went on. Anyways, this is still cool.

the Pun-isher
Activity Score 228
all brand no flakes
pretty good's picture

Lovely idea.

pretty good
Activity Score 364
copywriter
iT-iS-i's picture

What a poor imitation...

http://www.loerie.org.za/images/awards/2007/enlarged/AD4A-70163.jpg

Add insult to injury then burn the candle at both ends.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

pretty good's picture

yeah, it's not the same idea though is it. If anything that billboard is wasting electricity because it's always on. This one works a lot better.

pretty good
Activity Score 364
copywriter
Slashweasel's picture

Buses don't run at night in Cape Town. I visited it.

Slashweasel
Activity Score 104
Copywriter
Slashweasel's picture

nice photoshop job though, maybe you'll fool a jury somewhere

Slashweasel
Activity Score 104
Copywriter
leaking bucket.'s picture

There needs to be several sensors that detect cars approaching as well as pedestrians.

It's a good idea, it just needs to be more effective in delivering the message to a wider audience and not just the people waiting for the bus.

leaking bucket.
Activity Score 136

That's my first thought...

Quietglover's picture

Done many times but still clever corporate citizenship for Osram

Quietglover
Activity Score 59
kalpesh78's picture

economist had done a hoarding involving a sensor with a huge lightbulb stuck on the hoarding... it illuminates when you walk under it.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

crazydave's picture

Since it's a motion sensor, it only activated when there's movement, so if this dude sits still he'll be in darkness right? Kinda annoying to have to be moving all the time to enjoy light.

crazydave
Activity Score 114
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