Shuriken Attack

Agency Network: 
March 2011
Original Shundi Ambient Ad -  Shuriken Attack


Ambient advertisement created by J3P, Brazil for Original Shundi, within the category: Food.

Advertising Agency: J3P Propaganda, Brazil
Creative Directors: Renato Bruchmann, Fábio Pereira
Art Director: Felipe Petroni
Copywriter: Rafael Carrieri
Account Manager: Pamela Gerard
Producer: Sandro Biasoli
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Highest Rated

Vingy's picture

Advertising No Jutsu!! Cool idea

Activity Score 474
Copywriter at Advance
Vingy's picture

Advertising No Jutsu!! Cool idea

Activity Score 474
Copywriter at Advance
Wordnerd's picture

Attention grabbing alright. but "you will never be the same" plus connection to a restaurant seems very random.

Activity Score 6692
thedesignaddict's picture

Fun and unexpected. Sadly, the line fails to tie clearly into the concept.

Activity Score 5403
Art Director at Freelance
JablesVanBuren's picture

that 80% spike is a good indicator that this campaign was successful, though I doubt that increase in patronage is sustainable. still, an interesting and fun campaign. I do agree with "Wordnerd" that the copy is a bit weird. while I can imagine a situation where the food was so good at a restaurant that I would never be the same again, I can also imagine an instance where the food clashed harshly with my body resulting in...well an unhappy customer.

Activity Score 79
Today is Brilliant's picture

This is a fun idea that at least produced some short-term results. I like it, however I also agree that "You will never be the same" is not something I'd want to hear from a restaurant. What if the reason I wouldn't be the same was because one of their throwing stars chopped off one of my fingers?

Today is Brilliant
Activity Score 43
dollypoppin's picture

I like this. Shuriken's truly Japanese and it's not useless, it's a ticket to a free drink! Yay.

Activity Score 1423
Copywriter at Conceptboard Advertising |

"Nihil sub sole novum"

kalpesh78's picture

nice idea but i wouldn't want anyone touching my car or sticking things on it.

Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

Mr. Green's picture

Old idea for a fake client. Why did they come up with this?

Mr. Green
Activity Score 114
Art Director at Porco Preto advertising
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