Shuriken Attack

Agency Network: 
March 2011

Ambient advertisment created by J3P, Brazil for Original Shundi, within the category: Food.

Advertising Agency: J3P Propaganda, Brazil
Creative Directors: Renato Bruchmann, Fábio Pereira
Art Director: Felipe Petroni
Copywriter: Rafael Carrieri
Account Manager: Pamela Gerard
Producer: Sandro Biasoli

Comments (8)

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Highest Rated

Vingy's picture
Activity Score 474

Advertising No Jutsu!! Cool idea

Vingy's picture
Activity Score 474

Advertising No Jutsu!! Cool idea

Wordnerd's picture
Activity Score 6692

Attention grabbing alright. but "you will never be the same" plus connection to a restaurant seems very random.

thedesignaddict's picture
Activity Score 5403

Fun and unexpected. Sadly, the line fails to tie clearly into the concept.

JablesVanBuren's picture
Activity Score 79

that 80% spike is a good indicator that this campaign was successful, though I doubt that increase in patronage is sustainable. still, an interesting and fun campaign. I do agree with "Wordnerd" that the copy is a bit weird. while I can imagine a situation where the food was so good at a restaurant that I would never be the same again, I can also imagine an instance where the food clashed harshly with my body resulting in...well an unhappy customer.

Today is Brilliant's picture
Today is Brilliant
Activity Score 43

This is a fun idea that at least produced some short-term results. I like it, however I also agree that "You will never be the same" is not something I'd want to hear from a restaurant. What if the reason I wouldn't be the same was because one of their throwing stars chopped off one of my fingers?

dollypoppin's picture
Activity Score 1423

I like this. Shuriken's truly Japanese and it's not useless, it's a ticket to a free drink! Yay.

"Nihil sub sole novum"

kalpesh78's picture
Activity Score 2578

nice idea but i wouldn't want anyone touching my car or sticking things on it.

ideas....30 minutes nahi toh free.

Mr. Green's picture
Mr. Green
Activity Score 114

Old idea for a fake client. Why did they come up with this?