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The high speed walkway

Agency Network: 
Published/Aired: 
June 2013

Description

To illustrate the speed and smoothness of the 4G network, and to show how it will change our current perceptions, Orange and its advertising agency Publicis Conseil came up with the idea to use an everyday object in an unusual way; a moving walkway that moves so fast it allows you to experience a unique feeling of speed.

Ambient advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

Advertising Agency: Publicis Conseil, France
Chief Creative Officer: Olivier Altmann
Copywriter / Art Director: Jean-Philippe Vasseur
Assistant Art Director: Camille Vernier
Account managers: Marie Wallet, Claudia Weiss
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Highest Rated

Blashyrkh's picture

Experience... video editing time-stretch.

Blashyrkh
Activity Score 32890
Art Director
hugorezende's picture

awesome, simple and very creative idea

hugorezende
Activity Score 25
Art Director
sacrilegend's picture

In the USA, this is a lawsuit waiting to happen. The red tape here is more like red wrapping paper, covering every angle and every opening.

Don't think this is much of an idea though. Cute, but sort of a first thought. Congrats to selling it in, though.

sacrilegend
Activity Score 3394
Copywriter
WaZoo's picture

Fake! Nice idea, but when it's fake it's fake, common! You got the first idea now, so let's make it really work!
This hasn't gone beyond the first idea...

WaZoo
Activity Score 197
Creative Director |

Never argue with an idiot. He'll drag you down to his level and beat you with experience.

morse's picture

Why do you say it's fake? What's the tell tale sign?

Great idea regardless.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

aysboy's picture

Fake because of the overacting. But still a great idea.

aysboy
Activity Score 22
Graphic Designer
monoliz's picture

where's high-speed moonwalk

monoliz
Activity Score 1304
kleenex's picture

Winner.

kleenex
Activity Score 52582
Web Designer/Developer
kalpesh78's picture

@morse. the reason why its fake is because
1) An escalator or escalator track has to be a particular speed (you cannot set speeds on it unless its custom made. trust me I know)
2) Any faster and people will fall due to sudden momentum or sudden stop at the other end.
3) If it was a TVC it would be great. entering it as ambient is gonna put this in fake category. (as you can see half these guys are actors)
4) You need to put a caution sign ahead (not just high speed sign) cautioning people of its speed. (they forgot to put a sign that says - high speed. Use at your own discretion)
5) No track manufacturer will allow his/her machinery (escalator or track) to be tampered with like this.

Good attempt though.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

GrumpyArtDirector's picture

It's such an obvious fake that I actually thought it was a regular TV ad. If it were real, people would tumble and fall, nobody would be smiling (they'd think there's a problem with the escalator and would look worried), and more importantly, the company would get a million lawsuits. It's not a bad idea, but trying to make it look real when it so obviously isn't is kind of lame.

GrumpyArtDirector
Activity Score 858
Art Director
GrumpyArtDirector's picture

Sorry, posted the same comment twice.

GrumpyArtDirector
Activity Score 858
Art Director
dhawal333's picture

I liked it, dont know if its fake or not, bt liked the concept..

dhawal333
Activity Score 169
Art Director at R K Swamy BBDO
Blashyrkh's picture

Experience... video editing time-stretch.

Blashyrkh
Activity Score 32890
Art Director
peshawa.sofi's picture

Its a smart idea, but yes it looks fake, it would work perfectly as a TVC.

peshawa.sofi
Activity Score 207
Other at Asiacell
seghbal's picture

It was kinda obvious whoever was trying it was a part of crew. lol. who has the time to waste in airport for sake of cheering other people like that lol. but nice idea

seghbal
Activity Score 35
ThisIsGuerrilla's picture

if something is fake... for me it's no longer interesting...

You had a good idea and you lost it...

ThisIsGuerrilla
Activity Score 49
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